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The process of perception

This article by Dr. Sarah Amira de la Garza from ASU explores the intricate process of intercultural communication, focusing on perception through a structured framework. It outlines the six steps that guide how we select, organize, and infer meaning from stimuli, highlighting the importance of emotions, thoughts, and cultural frameworks. Readers will learn how experiences shape expectations and influence future perceptions, illustrating how culture acts as a blueprint that scripts our reactions to diverse interactions. Gain insights into enhancing intercultural understanding through this engaging analysis.

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The process of perception

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  1. COM 263: Intercultural Communication The process of perception Dr. Sarah Amira de la Garza, ASU.

  2. Steps 1 & 2 of the Process STIMULI SELECTION

  3. Steps 3 & 4 pentagon INFERENCE or LABELING ORGANIZATION

  4. Steps 5 & 6 Emotions Thoughts Memories Judgments Actions government geometry witchcraft shape RESPONSE TO MEANING MEANING OF INFERENCE

  5. Your cumulative reactions, along with all stimuli perceived, become part of your EXPERIENCE • Your experience sets up EXPECTATIONS • Your experience & expections becomes part of your FRAME OF REFERENCE • Your frame of reference becomes the PERSPECTIVE from which you perceive future stimuli • CULTURE is a systematic set of agreed-upon perspectives made up of set meanings based on repeated patterns of selection, organization and inference. • Culture thereby SCRIPTS our reactions to what we experience.

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