shaping the strategies for successful entering the emarket n.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
Shaping the Strategies for Successful Entering the eMarket PowerPoint Presentation
Download Presentation
Shaping the Strategies for Successful Entering the eMarket

Loading in 2 Seconds...

play fullscreen
1 / 15

Shaping the Strategies for Successful Entering the eMarket - PowerPoint PPT Presentation


  • 69 Views
  • Uploaded on

Shaping the Strategies for Successful Entering the eMarket. Brigita Gajšek e-Commerce Manager Alpos, Slovenia. Company: ALPOS Metal Furniture and Equipment Manufacturing L td.,  Address: Ulica Leona Dobrotinška 2, SI 3230 Šentjur pri Celju Telephone: + +386 (0)3 74 63 249

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Shaping the Strategies for Successful Entering the eMarket' - lacey-kidd


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
shaping the strategies for successful entering the emarket
Shaping the Strategies for Successful Entering the eMarket

Brigita Gajšek

e-Commerce Manager

Alpos, Slovenia

Company:ALPOS Metal Furniture and

Equipment Manufacturing Ltd., 

Address: Ulica Leona Dobrotinška 2, SI

3230 Šentjur pri Celju

Telephone:++386 (0)3 74 63 249

e-mail: brigita.spes@alpos.si

http://www.alpos.si

Core Business Activities:

- the production of steel pipes of various cross-sections and pipe-production tools,  - the production of various types of metal furniture for home, catering and public places, - consulting, design, production and installation of shop interiors, warehouses, kindergartens, bars and restaurants,  - the production of household and reform aluminium ladders and boxes. 

definition of emarkets
Definition of eMarkets
  • B2B marketplace is a virtual place where buyers and suppliers meet to exchange information about the product and service offerings and to negotiate and carry out the business transactions.
  • eMarketplace services support the exchange of large amounts of data about supply and demand between buyer and seller
why e markets
Why e-markets?
  • E-markets enable:
  • Aggregating together a large number of buyers and sellers
  • Matching buyers and sellers to negotiate prices on a dynamic and real-time basis,
  • Ensuring trust among participants by maintaining neutral position (checking companies)
  • Facilitating market operations by supporting certain transaction phases (catalogue maintaining, auctions, negotiations, contracting, logistics, payments, legal, consulting, …)
slide4

Advantages anddisadvantages

On line auctions are often

impose to Sellers

Buyers

lower

prices

Data exchange is not

completely

electronic yet

?

Trust

Low

Less intermediate

Bigger

self-confidence

Long term

contracts

Safety

Sellers must

be able

to deliver

goods

Faster from

inquiry to

contract

Company

size does

not

matter

Faster

on

new

markets

?

More stable

production

processes

Lower

cost

New ideas

based on

inquiries

Quick market Test

slide5

e-markets

And again:

Why e-markets?

objectives (ll)

objectives (l)

Reduce stock on

final products

Sell more than

yesterday

Faster from

inquiry

to contract

Less intermediate

more effective

advertising

at lower cost

New markets

Seller

slide6

Research Objective

Answer on question:

“When can we say:

This company is ready

for successful entering the eMarket as Seller .”

(informaticand organizational

point of view)

Articles,

internet,

Best practices,

interviews,

questionnaires.

Focus: SME

slide7

SME’s

  • Many SME’s with few employers,
  • Managing and control from one centre,
  • Lack of knowledge,
  • Lack of time for learning,
  • Closed and fair working group,
  • Effective work
  • Limited technology,
  • Small market
slide8

Small Business Development Centre

Basic terms for registration

Group of companies with experience confirmed 5 basic terms for registration on most eMarkets:

  • Internet access and browser
  • Person who can work with internet and understands English language
  • Company sells own products
  • Company has experience with exporting
  • Top management approves activities on eMarket
slide9

Small Business Development Centre

Project

OBJECTIVES:

  • to push eMarkets closer or in SME
  • to inform SME about eMarkets

TEAM:

  • PCMG as coordinator
  • 3 researcher
  • 12 SME from Slovenia
slide10

Opotunities for SME through eMarkets

  • simple, cheaper access to new markets
  • faster way to contact new buyers
  • access to information
  • more effective advertising at lower cost
  • faster from inquiry to contract
  • eMarket means trade mark
slide11

Questionnairy for project members

Importance of some factors which could influence on more or less successful entering the eMarket

  • Questionnaire
  • Enterprises:
        • 3 BIG (registrated on eMarket, with experience)
        • 12 SM(registrated on eMarket, without experience)
  • Top manager
  • Purchasing manager
  • Sales manager
  • IT manager
slide12

(5)

  • selling on eMarket is a continuous process
  • enterprise is open for new business partners
  • Top management approves activities

(4,7)

  • Work on eMarket is daily organized
  • Educated employers
  • e-catalog
  • eMarket is picked up carefully with consideration
  • Globaly oriented selling

(4,3)

  • Quality certificates
  • Use of faster access to internet
  • Website

(4)

  • Certificates that product is safety
  • Own IT specialist who speaks English

(3,3)

  • Trade mark

(3)

  • Small enterprise
  • Big enterprise

VERY IMPORTANT

Results

Importance of some factors which could influence on more or less successful entering the eMarket

NOT IMPORTANT

slide13

At the end

Searching for new business partners in longer period of time will bring good results only if it will be supported by top management.

For successful selling on eMarkets own Trade Mark and size of the enterprise are not crucial factors.

To get the best results it is needed to educate employers, to daily plan activities on eMarket and to acquire quality and safety certificates.

slide14

Care for

published data

Active

work

education,

informing

to employers

Top Management

support

Shaping the strategy for successful Entering the eMarket

Registration

eMarket is picked up carefully with consideration

5 basic terms for registration