1. B2B Referral Program Best Practices

2. For more details, download the Best in Class Referral Programs White Paper at http://bit.ly/13B0SQa Or email pat@mcgrawmarketing.com

3. In first year, the referral program generated a 35% higher close rate than other lead generation oriented marketing programs, and overall program ROI of 400%. Source: Channel Management Solutions, Exploring the Benefits of Lead Referral Programs as a Profitable Marketing Tool (Donwloaded from http://www.channelmanagement.com/Content/ebook/CCI_ReferralPrograms_Ebook.pdf on

4. Know what you want… …and that’s your ‘Ideal Customer’!

6. Employees Clients Key Influencers Strategic Partners

7. Owner Ideal Customer Formal Program Training Rewards and Incentives Reporting and Communication

8. Owner Ideal Customer Formal Program Training Rewards and Incentives Reporting and Communication

9. Owner Ideal Customer Formal Program Training Rewards and Incentives Reporting and Communication

10. Owner Ideal Customer Formal Program Training Rewards and Incentives Reporting and Communication

12. For more details, download the Best in Class Referral Programs White Paper at http://bit.ly/13B0SQa Or email pat@mcgrawmarketing.com

13. 20+ years helping businesses improve sales and marketing performance www.linkedin.com/in/patmcgraw/ www.mcgrawmarketing.com 410-977-7355