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Customer Referral Program PowerPoint Presentation
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Customer Referral Program

Customer Referral Program

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Customer Referral Program

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Presentation Transcript

  1. Customer Referral Program

  2. Overview • For CLEAR customers (not Clearwire) • At this time, does not replace current Clearwire referral program • Referral incentives are based on type of new customer • Monthly • Contract

  3. New Customer CLEAR Customer Previous Referral Incentives

  4. New Monthly Customer New Contract Customer New Customer CLEAR Customer New Customer CLEAR Customer CLEAR Referral Incentives

  5. Show me the money! • Incentive based on type of customer their friend becomes • Monthly Customer • Current Customer: $15 Clear365 Reward • New Customer: $10 Clear365 Reward • Contract Customer • Current Customer: $25 American Express branded reward card • New Customer: $10 Clear365 Reward • All Clear365 incentives are: • Redeemable immediately and good for 90 days • Sent to both friend and customer via email • Fulfilled automatically • All American Express incentives are: • Available after 30 days and good for six months • Sent to customer via snail mail • Fulfilled manually

  6. CLEAR Customer Talk to me…

  7. Direct Mail and Brochure

  8. Intro Email Follow-up Email Emails All emails are personalized with customer’s name and unique referral code

  9. Referral code • Current customers will refer friends using a personal referral code: • Online • Through MyAccount • Using print collateral • A personal and unique referral code will be generated for every new CLEAR customer

  10. CLEAR Customer Referring a friend

  11. Via MyAccount Via www.clear.com/refer Referring friends is easy!

  12. Following up • Customer will enter friends info on a personalized URL (PURL) • Email is sent to both the customer and their friend about the referral • After 30 days, if the friend has not yet signed up for CLEAR service, email is sent to customer as a reminder • When the friend signs up to become a CLEAR customer • New customer will receive an email with their Clear365 reward code • Current customer will receive an email: • with their Clear365 reward code or • informing them their AMEX branded reward card has been sent

  13. Looking ahead • Revision of the lookup tool has been completed to include the new Referral Program • CLEAR Welcome Email revised to include the Customer Referral Code

  14. Refer a friend,get rewarded.

  15. NOTES PAGE

  16. NOTES PAGE