
Overview • For CLEAR customers (not Clearwire) • At this time, does not replace current Clearwire referral program • Referral incentives are based on type of new customer • Monthly • Contract
New Customer CLEAR Customer Previous Referral Incentives
New Monthly Customer New Contract Customer New Customer CLEAR Customer New Customer CLEAR Customer CLEAR Referral Incentives
Show me the money! • Incentive based on type of customer their friend becomes • Monthly Customer • Current Customer: $15 Clear365 Reward • New Customer: $10 Clear365 Reward • Contract Customer • Current Customer: $25 American Express branded reward card • New Customer: $10 Clear365 Reward • All Clear365 incentives are: • Redeemable immediately and good for 90 days • Sent to both friend and customer via email • Fulfilled automatically • All American Express incentives are: • Available after 30 days and good for six months • Sent to customer via snail mail • Fulfilled manually
CLEAR Customer Talk to me…
Intro Email Follow-up Email Emails All emails are personalized with customer’s name and unique referral code
Referral code • Current customers will refer friends using a personal referral code: • Online • Through MyAccount • Using print collateral • A personal and unique referral code will be generated for every new CLEAR customer
CLEAR Customer Referring a friend
Via MyAccount Via www.clear.com/refer Referring friends is easy!
Following up • Customer will enter friends info on a personalized URL (PURL) • Email is sent to both the customer and their friend about the referral • After 30 days, if the friend has not yet signed up for CLEAR service, email is sent to customer as a reminder • When the friend signs up to become a CLEAR customer • New customer will receive an email with their Clear365 reward code • Current customer will receive an email: • with their Clear365 reward code or • informing them their AMEX branded reward card has been sent
Looking ahead • Revision of the lookup tool has been completed to include the new Referral Program • CLEAR Welcome Email revised to include the Customer Referral Code