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Agilent Technologies The World’s Premier Measurement Company. July 2011. Agilent At A Glance. Offers the broades t range of innovative measurement solutions in the test and measurement industry. 18,500 employees. Customers in 100+ countries. 70-year heritage of invention and innovation.

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Agilent Technologies The World’s Premier Measurement Company


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agilent technologies the world s premier measurement company

Agilent TechnologiesThe World’s Premier Measurement Company

July 2011

Group/Presentation Title

agilent at a glance
Agilent At A Glance

Offers the broadest range of innovative measurement

solutions in the test and measurement industry

18,500 employees

Customers in 100+ countries

70-year heritage of invention and innovation

* Non-GAAP

Group/Presentation Title

agilent s businesses
Agilent’s Businesses

Business Groups

Life Sciences

$1.5B

Electronic Measurement

$2.8B

ChemicalAnalysis

$1.2B

Comms

Petro/chem

Food

Academic/

government

Pharma/

biotech

Industrial,Comp/Semi

Aero/Defense

Environment

Forensics

$5.5 billion* revenue in FY 2010

* Non-GAAP

Group/Presentation Title

agilent s basic instruments division bid
Agilent’s Basic Instruments Division (BID)
  • One of the divisions from the Electronic Measurement Group
  • Headquarters: Penang, Malaysia

Our Products

Our Customers

  • Consumer Electronics
  • Education
  • Aerospace & Defense
  • Wireless
  • Semiconductor
  • Installation & Maintenance
  • Handheld test tools
  • Power meters and sensors
  • Bench power supplies
  • Audio analyzers
  • USB modular products
  • Bench digital multimeters
  • VEE Software
  • GPIB connectivity products

Group/Presentation Title

our products
Our Products

The focus for this design challenge!

Bench Top/

Portable

Accessories

/Software

Handheld

Modular

I/O Connectivity

Power Meters & Sensors

U8101A Bench

Display Tester

U1250A/U1240A Series HH DMM

U8903A Bench

Audio Analyzer

U1600A Series

HH Scope

U1401A HH

Multi-function

Calibrator

Meter

Power Sensors

USB Modular Instruments

Power Supplies

U3000A Electronic

Instrumentation

Training Kit

U1701A

Capacitance

Meter &

U1731A/U1732A

LCR Meters

U3606A

Multimeter

I DC Power

Supply

U1210

Series

HH Clamp

Meters

N1918A Power

Analysis Manager

U3400 Series

4½ & 5½ Digit

Dual Display

DMM

34405A

Digital

Multimeter

USB Data Acquisition Devices

Agilent VEE Pro/

Express/Student 9.0

agilent handheld test tools for electronics electrical and industrial testing
Agilent Handheld Test ToolsFor Electronics, Electrical and Industrial Testing

1. Handheld Digital Multimeters

Group/Presentation Title

The range:

agilent handheld test tools continued for electronics electrical and industrial testing
Agilent Handheld Test Tools (continued)For Electronics, Electrical and Industrial Testing

2. Handheld Clamp Meters

4. Handheld LCR and capacitance meters

3. Handheld Oscilloscopes

5. Handheld Multi-function calibrator-meter

For more info on these handhelds, please visit www.agilent.com/find/handheld-tools

Group/Presentation Title

agilent handheld test tools tagline
Agilent Handheld Test Tools Tagline

Note: Please use this themeline visualization in both 2-D and 3-D concept designs.

Group/Presentation Title

why retool your expectations
Why “Retool Your Expectations”?

Group/Presentation Title

  • When a customer walks in a retail shop to buy a handheld test tool, they already know which brand to buy from, which is very often not the Agilent brand.
  • We want the customer to reconsider their opinion —and we want them to consider Agilent handhelds.
  • What’s the most compelling reason we can provide?
  • Agilent has demonstrated its technological prowess through its history of innovation.
  • How does that relate to handhelds?
  • This is covered by the examples of innovation in the bullet points (next page).
the retool your expectations message
The Retool Your Expectations message

For more than 70 years, Agilent has been creating innovative measurement solutions. Recently, we’ve been applying our tradition of innovation to handheld tools for electrical and electronics testing. Today, these tools are ready for the conditions you face every day—and many offer unique functions:

  •  Clear readouts from the high contrast and visibility of an OLED display
  • Continuity checks with feedback via audible alerts and flashing displays
  • Low-light testing in cramped spaces with a built-in flashlight
  • Accurate ground-resistance measurements that minimize false readings
  • Data logging and optional transfer to a PC

We’re always looking for ways to simplify your work. As the innovations continue, you may start to feel like we do: It’s a good time to retool your expectations in handhelds.

  • Agilent’s history of innovation stretches back to 1939 when Bill Hewlett and David Packard founded Hewlett-Packard in Palo Alto, Calif. Agilent was spun off from HP in 1999 as part of a corporate realignment that created two separate companies.

Group/Presentation Title

the challenge
The challenge

Group/Presentation Title

  • To design 2D and 3D concepts that relate to the handheld
  • test tool tagline “Retool Your Expectations”
  • 1. For 2D concepts:
  • Your concept must be creative and flexible for usage across different print materials such as a poster, flyer etc.
  • 2. For 3D concepts:
  • Your concept should be attractive and eye-catching to capture the attention of customers and persuade them to get more information about Agilent handheld test tools.