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Award in Social Media Level 1. Alan Jarvis. Introduction. The structure of the course is as follows: Day 1: Introduction, the different social media channels, who uses them and why. Day 2: How do people use social media, why do businesses use social media? Risks of social media.

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  • The structure of the course is as follows:
    • Day 1: Introduction, the different social media channels, who uses them and why.
    • Day 2: How do people use social media, why do businesses use social media? Risks of social media.
    • Day 3: Using social media to engage with your audience. Set up and customise social media profiles
    • Day 4: Create a publish content to your social media profiles, growing your social media contacts
think about
Think about
  • Who is your target market?
    • Who buys from you?
    • Why do they choose you?
  • How would they find your business?
  • If they search for you product or service on-line what would they type in the Google search box?
  • Think of 3-5 key words (word or short phrases) which describe your business
social media channels lo1
Social Media Channels (LO1)
  • Facebook
  • LinkedIn
  • Twitter
  • Pinterest
  • MySpace
  • Google+
  • Blog sites, eg blogger, WordPress, TumbLr
characteristics of media channels
Characteristics Of Media Channels
  • Facebook: news feed, timeline, friends, pages
  • Twitter:tweets, retweets, following, timeline.
  • LinkedIn: groups, status updates, home page, extended links, newsfeed, recommendations
  • Pinterest: boards, pins

Sponsored targeted adverts

Your Pages

Like button

News Feed - updates from ‘friends’

Comments and ‘Likes’ on status updates




Updates (recommended news and jobs plus updates from your contacts)

  • Key features of Linkedin include:
  • Contacts
  • Groups
  • Endorsements

News feed

Compose a new Tweet

Tweets from people I follow

Retweets from people I follow

Suggestions for people to follow


Trends (popular #tags)


Create Boards on a particular topic, then Pin links to relevant web pages

characteristics of media channels1
Characteristics of Media Channels
  • Many other sites such as:
    • Google+: circles, groups, streams, hangouts, messaging, photos, newsfeed
    • Blog sites: posts (images, text, video), comments. Examples:, Wordpress
      • Blogs are a simple way to create a web page on any subject, such as a business or personal interest.
      • Video bloggers can even make money from their sites if it is really popular – see here
      • Example blog here
how to use different channels
How to use different channels



(and maybe Linkedin)



Save information for use later


Customers and people interested in your product/service

Facebook page

Primary method of engagement

Dynamic, short term

You Tube Channel



Website or Blog page

More detail, less dynamic

  • Complete workbook sections
    • 1.1 - State the major social media Channels
    • 1.2 - Identify reasons for using each of the major social media channels for personal use
    • 1.3 - State the main differences between the major social media channels
what we aim for
What we aim for….

That’s interesting

That’s useful

Bit of an expert

That’s funny

Positive feeling



specialist social media channels lo2
Specialist Social Media Channels (LO2)
  • There are a number of ‘specialist’ social media channels:
    • Music:
      • Lastfm
      • Buzznet
      • Jango
    • Images/video:
      • Flickr
      • YouTube
      • PictureSocial

You can create a YouTube channel to promote you interests or business

reasons for using specialist social media
Reasons For Using Specialist Social Media
  • Meeting people with similar interests
  • Gaining access to specialist tools
  • Get recognition
  • Promotion
  • Open up opportunities
  • Make contacts
characteristics of specialist social media channels
Characteristics Of Specialist Social Media Channels
  • Flickris an online photo management and sharing application.
  • YouTubeallows billions of people to discover, watch and share originally-created videos.
  • builds a detailed profile of each user's musical taste by recording details of the tracks the user listens to.
  • Differences?
  • Complete sections
    • 2.1 - State the specialist social media channels
    • 2.2 - Identify reasons for using each of the specialist social media channels for personal use
    • 2.3 - State the main differences between the specialist social media channels
why do we use social media channels lo3
Why Do We Use Social Media Channels? (LO3)
  • To build a community, make friends (social networking)
    • Communicate to friends and family
    • Tell people about our lives
  • Open up opportunities
    • Socially
    • In business
  • Promote a business
  • Promote a cause, change peoples’ views and opinions
  • Find out what is happening
who uses social media channels
Who uses social media channels?
  • Age distribution

the millenials
The Millenials
  • People born between 1978 and 1994 (aged 19-34) were the first generation raised on the Internet and are the largest group of users.
  • On average they spend 23 minutes on line every day
  • 59% use the internet as a primary source of news
  • 75% of them have created a social media profile and 26% of them visit a social networking site every day
advantages of building online community
Advantages Of Building Online Community
  • Learning social skills, finding friends
  • Improving confidence
  • Improving literacy and ICT skills
  • Gaining knowledge
  • Being valued for contribution
  • Social activity
benefits of using social media
Benefits Of Using Social Media
  • Build and maintain relationships with large numbers of people
  • Can communicate at any time
  • Geographical area not an obstacle
  • Cost savings (compared with traditional communication methods)
  • Complete sections
    • 3.1 - Identify why an individual uses social media
    • 3.2 - Explain the advantages of an individual building an online community
    • 3.3 - State the benefits of an individual using social media for engagement
day 2
Day 2
  • Comments or questions from yesterday?
  • Today
    • Focus on business use of social media.
social media for business lo4
Social media for business (LO4)
  • Why do businesses use social media?
  • Because everyone does!
  • Create a buzz around you business or brand
  • Find out what customers and others are saying
  • Cheaper alternative to traditional advertising
social media for business
Social Media For Business
  • Make new contacts, advertising to wider audiences
  • Build online business, open up new business opportunities
  • Develop/establish a brand, help grow a business, connect to wider/global markets
  • Connect with new groups/types of customer, establish a reputation
  • Easy cost effective way to support customers, answer questions
business use of social media
Business use of social media

Many big businesses use the full range of social media channels

building an online community
Building An Online Community
  • Advantages, e.g. gaining/retaining customers, spreading brand awareness
  • Establishing a reputation for customer service/response to feedback
  • Reducing support costs
  • Enhancing search engine placement (improve Google ranking)
facebook how to get more followers
Facebook – how to get more followers
  • What are you business goals?
  • Who is your target market?
  • How can you help your target market?
  • What language do they use?
  • What benefits can you offer them
get more facebook likes
Get more Facebook likes
  • Be consistent
  • Use eye catching images
  • Keep it short
  • Use a voice which is true to your brand
  • Ask your fans to share or like
  • Be entertaining and educational
  • Make lists (top 10….)
business benefits of social media
Business Benefits of Social Media
  • Better market knowledge
  • Customer satisfaction
  • Obtaining recommendations
  • Developing leads
  • 4.1 Identify why a business uses social media
  • Unit 2 1.2 Describe how a business uses different types of social media tools to engage with their audience
  • Explain the advantages of a business building an online community
identify risks a ssociated with u sing social media
Identify Risks AssociatedWith Using Social Media
  • Business risks
    • Malware
    • Legal liability for posted content,
    • Time wasting
    • Vulnerability to hackers,
    • Vulnerability to malicious posters/commenters
    • Disclosure of confidential information
    • PR disasters
monitoring social m edia
Monitoring Social Media
  • Reasons for being aware, e.g. being able to respond quickly to unhappy customers or adverse events
  • Being able to capitalise on good comments & events
  • Improving knowledge of where the business is being publicised/who is reading about it
monitoring tools
Monitoring Tools
  • Google analytics
  • Facebook Insights
  • Hootsuite,
  • Klout
  • TweetReach
  • Peerindex,
  • Social Mmention
social media policy
Social Media Policy
  • Promoting company philosophy
  • Avoiding conflicts of interest
  • Security concerns
  • Establishing a business identity
  • Ensuring confidentiality of business and customer information
  • Promoting honesty and respect in communications, helping with compliance with other business policies such as codes of conduct,
  • Separating company and personal messages
risks associated with using social media
Risks Associated With Using Social Media
  • Personal use
    • Disclosure of private information,
    • Cyber stalking/bullying,
    • Access to inappropriate/illegal material,
    • Phishing,
    • Malware,
    • Legal liability for posted content
on line safety
On-line safety
  • You need really strong passwords
    • Longer the better
    • A mixture of letters, numbers and symbols
    • Don’t use all the same passwords for all your accounts
  • Always log out and shut down your browser
  • Check sites you log into are secure (https and the green padlock)
  • Never follow a link in a suspicious email and enter log-in information.
  • Keep your operating system and browser up to date.
  • Describe why a business should be aware when they are mentioned in social media
  • State the benefits of a business using social media for engagement
  • Identify ways of monitoring social media engagement
  • Identify risks associated with using social media for personal use
  • Identify risks associated with using social media for business
  • Explain why a business should have a social media policy
set up personal social media profiles
Set Up Personal Social MediaProfiles
  • Sign up procedure for different types of tool
  • Selection of an appropriate range of tools
  • Sign up and configuration of basic settings/profile for selected range of tools, e.g. registering name, creating pages, permissions/privacy settings
set up an account
Set Up An Account
  • Understanding facebook privacy

customise personal s ocial media p rofiles
Customise Personal SocialMedia Profiles
  • Advanced settings, eg contact lists, linking media, linking other accounts
  • Creating/joining groups, adding extra admins, managing tags
  • Managing comments
customise personal social media profiles
Customise Personal SocialMedia Profiles
  • Ads and Additional Privacy Settings

  • Creating Your Profile

  • Finding Friends

  • Sharing and Your Timeline