Level 2 Award in Social Networking for Business

1. Level 2Award in SocialNetworking for Business Day 3 Tutor: Alan Jarvis

2. Recap • SEO • Key word research with Google Adwords Keyword Planner • Social Media Monitoring • Hootsuite • Social Media Policy • Social Media Marketing Plan • Social Media Content Schedule • Today: • Following Strategy • Developing actual posts • Risks of Social Media • Progress reviews

3. Social Media Activity Log • Form provided • Need to keep this for min 2 weeks or 10 activities • Enter all social media activity, • Posting (with brief detail of what you have posted) • Replying to messages • Sharing commenting etc. • Updating profile, photos etc. • Need not follow your posting schedule exactly but it ought to relate to it to a certain extent. • Remember you don’t have to do exactly what you plan, on the last lesson I will ask you to write an evaluation on your progress and you can comment that things did not go to plan for what ever reason.

4. Following Strategy • Following the right people and engaging in conversations is an important part of you community building • Who should I follow on Twitter? • Which groups should I join on Facebook? • Which groups should I join on Linkedin? • How can I use these contacts to my advantage?

5. Facebook groups • Are there any groups relevant to your business? • If there are, join them, and post in the group. BUT You can’t join a group as a business page! Join as a personal FB user and post interesting, useful stuff, comment on other peoples posts, don’t do any hard sell but subtle pointers to your business are probably fine

6. Follow people on Twitter • Research into suitable people to follow on Twitter • Search, check their activity, see what they tweet • Retweet their tweets that you think will appeal to your target audience • Research relevant hashtags • Use these hashtags yourself to join in the conversation • Many tweets contain links back to a blog. You might want to follow the blog directly and comment on posts in the blog.

7. Join groups on Linkedin • Research relevant groups on Linkedin • Join them, read the posts, comment if relevant

8. Practical task • Create a following strategy • Related to your marketing plan • List the places you will go to research groups to join/people to follow • Start doing your research and collect some evidence (screen shots) • Depending on the channels you said you would use in your social media marketing plan this might include: • Facebook groups • Twitter people to follow • Twitter hastags to use • Linkedin groups

9. Social Media Risks • What could possibly go wrong? • US Air tweet a picture of a naked woman • MyNYPD • Potential problems • PR disasters • Legal action related to posted content • Loss of staff productivity • Damage to reputation • Loss of data • Security issues • Problems can be: • Fast moving • Viral

10. Social Media Risks • Preparation – due to the unpredictable and fast moving nature of a crisis, prior planning is important • Risk assessment • Crisis management plan • Consequences • Lost of data • Loss of customers/business • Damage to reputation

11. Social Media Risks • Complete workbook • Unit 1 • Sections 3.1, 3.2, 3.3 • Give examples!

12. Develop content • Unit 2 • 2.3 Engage and support others to develop content for publishing • 2.4 Edit and optimise content ready for publishing • 2.5 Publish content to agreed platforms • Work in pairs • Look at each others plans: • Marketing plan • Posting schedule • Following strategy • Discuss and research suitable posts • Develop 2 ‘regular’ posts • Develop 1 blog post and promote it via your social media channels

13. Home work • Back next Tuesday 13th May • In room QUE 117 (above Library) • Post as per your posting schedule • Update your social media activity log.