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Trends in Mobile Apps: Insights & Analysis by Vijayakumar Radhakrishnan

Delve into top app categories, popular apps, and vendor trends across platforms like iOS, Android, and BlackBerry. Discover which apps sell the most and gain valuable insights on app selection and usage metrics.

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Trends in Mobile Apps: Insights & Analysis by Vijayakumar Radhakrishnan

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  1. Mobile Apps -What is the trend?

  2. Presented by Mr. Vijayakumar RadhakrishnanChief Technology Officer, Magzter & Dot Com Infoway

  3. Key Trends in App Stores: An Overview • - Which Apps sell most? • Which Apps get maximum no. of downloads? • Top App Categories across platforms • Most Used/Popular Apps • Platform-specific App trends • Top Application Vendors

  4. Background Research Methodology • Primary Metric for App Selection: No. of downloads • Top Apps Selection basis: • - Among top 20 apps at least on 2+ platforms • - Not all apps were selected • - ISV specific apps were chosen • ISV selection criteria: • Among top 40 in a category on at least 2+ platforms • ISV should have at least 2+ apps in top 40 for a category

  5. FINDINGS - Platform by platform analysis - Consolidated Stats for - Top Apps - Top Categories - Top Vendors

  6. iOS - iPhone & iPad

  7. iOS - iPhone & iPad Top Category for iPhone - Games They get 47% of downloads. Paid Games dominate the platform Top Category for iPad -Productivity Paid apps dominate the platform

  8. iOS - iPhone & iPad Top Categories: 18 - Sports, Social Networking, Education, Photography, Navigation, Utilities, Reference, Travel, Lifestyle, Health & Fitness, Business, Music, Entertainment, Productivity, Weather, News, Books, Games Most Popular/Used Apps on iOS: Facebook (58%), iPod/iTunes (48%), Google Maps (47%), Weather Channel (46%), Pandora (27%) Platform-specific trend: Device backward compatibility model (iPad -> iPhone -> iPod)

  9. Android

  10. Android Top Category: Emulator Games Top Downloaded: Gaming apps. 12 - 20% of downloads Top Categories:14 - News & Weather, Tools, Travel, Multimedia, Social, Shopping, Productivity, Entertainment, Reference, Communications, Finance, Lifestyle, Health, Themes

  11. Android Most Popular/Used Apps: Google Maps (67%), Facebook (50%), Weather Channel (38%), Pandora (26%), Google Search (26%) Platform specific trend/s: - Developers tend to develop exclusively for Android - Apps mostly consistent across all devices News most popular: RSS readers

  12. RIM (BlackBerry)

  13. RIM (BlackBerry) Top Category: IM & Social Networking apps Top Downloaded: Games. Responsible for 30% of downloads Top Categories:15 - IM & Social Networking, Games, Productivity, Video & TV, Music & Audio, References & eBooks, Sports & Recreation, Shopping, Travel, Health & Fitness, Maps & Navigation, Utilities, Entertainment, Finance, Weather

  14. RIM (BlackBerry) Most Popular/Used Apps: Facebook (51%), Google Maps (34%), Weather Channel (28%), ESPN (19%), Pandora (18%) Platform specific trend/s: - Most popular applications are cross-platform - Cost is the highest for paid apps across all storefronts - App availability consistent across all devices

  15. Aggregated Findings

  16. Top 20 Apps X indicates app is in Top 20; Y indicates not in top 20

  17. Top 20 Apps X indicates app is in Top 20; Y indicates not in top 20

  18. App Category Downloads (IN-STAT 2010) X axis – Download in percentage; Y axis – Top App Categories

  19. Top App Categories Games- 51% users delete (mean: 16%)- 36% users use 1x/wk (mean: 21%) News & Weather- Largest disparity between free & paid- Most popular amongst 40+ audience Utilities/Tools - Used most on older OSes (MS, Palm, Symbian) - High value: low deletion, high usage

  20. Top App Vendors * Android ** Nokia *** RIM

  21. Top App Vendors * Android ** Nokia *** RIM

  22. Thank You!

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