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Content marketing is still the buzzword, given the ease with which the right words get into the heart and minds of the right audience in this online-obsessed world. But competition has become tougher than ever. Hence, the key is to use the right form of content at the right time through the right channel, focusing on the right audience. And how do you find this key? With some smart content strategy, of course!
Since coming up with a competent and crisp content strategy is so important, you should obviously be asking the right questions. What are these questions? Well, that’s the easiest part – it’s just 6 simple questions.
Why do I need a content marketing exercise? The answer to this question helps you define your content marketing goals.
How will I achieve my content marketing goals? The answer to this question is the longest and defines your content roadmap.
Who will be my target audience? The answer to this critical question will define the type of content, the frequency of content interaction, and the channels you choose. If this step is ignored, your content marketing will be way too generic, producing no results.
Which type of content would I require? Of course, there are many favorites, but a well-tailored content format depends on your specialization and your target audience.
What are the content channels I should use for content marketing? A perfect combination of different content channels can help you reach out to different target groups distributed across the online world.
When will I clear each content marketing milestone? The content timeline is critical – a parameter that must be closely watched through your engagement.