slide1 n.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
Zia Daniell Wigder, Vice President & Research Director PowerPoint Presentation
Download Presentation
Zia Daniell Wigder, Vice President & Research Director

Loading in 2 Seconds...

play fullscreen
1 / 30

Zia Daniell Wigder, Vice President & Research Director - PowerPoint PPT Presentation


  • 175 Views
  • Uploaded on

Winning Over The Global Online Shopper Five Things Companies Must Do To Tap Into Growing International Markets. Zia Daniell Wigder, Vice President & Research Director. September 6, 2012. Agenda. Global eCommerce markets and how they evolve

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Zia Daniell Wigder, Vice President & Research Director' - kostya


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
slide2

Winning Over The Global Online ShopperFive Things Companies Must Do To Tap Into Growing International Markets

Zia Daniell Wigder, Vice President & Research Director

September 6, 2012

agenda
Agenda
  • Global eCommerce markets and how they evolve
  • Five things companies must do to tap into these growing markets
  • Conclusion
agenda1
Agenda
  • Global eCommerce markets and how they evolve
  • Five things companies must do to tap into these growing markets
  • Conclusion
slide5

Emerging markets see the fastest growth in online users

North America

281M online users

Penetration: 80%

Europe

503M online users

Penetration: 62%

Asia/Oceania

1,133M online users

Penetration: 29%

Middle East/ Africa

263M online users

Penetration: 20%

Latin America/ Caribbean

244M online users

Penetration: 40%

= Population (2012)

= Online users (2012)

Source: Forrester World Online Population Forecast

slide6

eCommerce revenues do not necessarily correlate with economic size

United Kingdom

$49B

Japan

$64B

Germany

$32B

United States

$226B

China (incl C2C)

$169B

Mexico (incl C2C)

$1.7B

India (incl C2C)

$1.6B

Brazil (incl C2C)

$12B

Argentina (incl C2C)

$1.9B

Source: Forrester Online Retail Forecasts

agenda2
Agenda
  • Global eCommerce markets and how they evolve
  • Five things companies must do to tap into these growing markets
  • Conclusion
slide14

2. Realize that marketplaces are a key entry strategy in certain markets

Source: Telegraph.co.uk

slide16

Logitech has a branded store on Amazon in France and Germany, but not the UK

Amazon.fr

Amazon.de

marketplace options for brands are at different stages around the globe
Marketplace options for brands are at different stages around the globe

Established offerings for brands

Emerging offerings for brands

the power of mobile shopping is not in the transactions on the device
The power of mobile shopping is not in the transactions on the device

* Metropolitan shoppers surveyed

slide23

4. Don’t just focus on your own site - be aware of how wholesale partners are selling your products online

Source: SBWarehouse.com

channel partners provide a key part of your global customers experience
Channel partners provide a key part of your global customers’ experience

Source: BestBuy.com, Amazon.com, BedBathAndBeyond.com, Zazzle.com

all the businesses in your sector will be looking to hire the same people in market
All the businesses in your sector will be looking to hire the same people in market

Source: The Wall Street Journal, The Brazil Business

agenda3
Agenda
  • Global eCommerce markets and how they evolve
  • Five things companies must do to tap into these growing markets
  • Conclusion
conclusion
Conclusion
  • Ensure you provide your global initiatives with support
  • Evaluate the opportunity presented by other business models like marketplaces
  • Embrace the true power of mobile, not the hype
  • Examine the performance of your channel partners
  • Establish a global team – in the US
slide30
Zia Daniell Wigder

+1.212.857.0792

zwigder@forrester.com

@zdwigder