my homepage webct l.
Skip this Video
Loading SlideShow in 5 Seconds..
My Homepage & WebCT PowerPoint Presentation
Download Presentation
My Homepage & WebCT

Loading in 2 Seconds...

play fullscreen
1 / 13

My Homepage & WebCT - PowerPoint PPT Presentation

  • Uploaded on

My Homepage & WebCT. All Slides Shown in Class Course Packet Course related readings and activities (for fun) Syllabus Social Influence & Conformity.

I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
Download Presentation

PowerPoint Slideshow about 'My Homepage & WebCT' - koren

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.

- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
my homepage webct
My Homepage & WebCT
  • All Slides Shown in Class
  • Course Packet
  • Course related readings and activities (for fun)
  • Syllabus
social influence conformity
Social Influence & Conformity
  • Social Influence: Use of social power to change the behavior or attitudes of others in a particular direction

Conformity: Change in behavior or attitude as a result of real or imagined social influence


3 types of conformity
3 Types of Conformity
  • 1. Acceptance:
    • publicly conform
    • privately agree
  • 2. Compliance:
    • publicly conform
    • privately disagree
  • 3. Obedience:
    • conform to command
  • Rules for accepted or expected behavior.
autokinetic effect study
Autokinetic Effect Study
  • Estimate how far point of light moved in dark room
  • After many trials, individual’s estimates converged
  • Repeated procedure in a group situation


the autokinetic effect study
The Autokinetic Effect Study
  • Retained group norm when tested alone later

Acceptance. Publicly conformed and privately agreed

autokinetic effect study8
Autokinetic Effect Study

Informational social influence:

Used others’ estimates

to guide own estimates

the line study
The Line Study

A control group (who did study alone) almost always gave correct answer.

Compliance. Publicly conformed but privately disagreed

the line study10
The Line Study

Normative social influence:

Conformed to be

accepted by group

the johnny rocco case
The Johnny Rocco Case




Most common


Most deviant


Most deviant

then most




the johnny rocco case12
The Johnny Rocco Case
  • Participants rated who they most wanted to leave the group

Mode Slider Deviate

4.47 4.76 6.11

Wanted Deviate

to go the most

Not Significantly



milgram quote
Milgram Quote
  • “The social psychology of this century reveals a major lesson:
  • Often it is not so much the kind of person a man is as the kind of situation in which he finds himself that determines how he will act”