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Google at 15 Introduces a New Search Algorithm “Better ranked results for longer queries”

Google at 15 Introduces a New Search Algorithm “Better ranked results for longer queries”. Fall2013. How Google Search Has Changed Over the Years.

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Google at 15 Introduces a New Search Algorithm “Better ranked results for longer queries”

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  1. Google at 15 Introduces a New Search Algorithm“Better ranked results for longer queries” Fall2013

  2. How Google Search Has Changed Over the Years 2001, adds “did you mean”2002, handles synonyms2004, added news & stock quotes2005, added Autocomplete2006, added video, weather, flights2007, added movie times & patents2008, Google search mobile app2009, voice search2010, Google Instant2011, added image search2012, added knowledge graph

  3. Hummingbird • Google has updated its core query analysis algorithm, called Hummingbird • impetus for the change was that as more people speak searches into phones, they’re doing so in a more natural way than they type in queries • “Conversational search” is one of the biggest improvements, e.g. • “What’s the closest place to buy the iPhone 5s to my home?” • A traditional search engine might focus on finding matches for words — finding a page that says “buy” and “iPhone 5s,” for example. • Instead Hummingbird focuses on the meaning behind the words. • It will understand the actual location of your home, if you’ve shared that with Google. • It will understand that “place” means you want a brick-and-mortar store. • It might get that “iPhone 5s” is a particular type of electronic device carried by certain stores.

  4. Google’s Knowledge Graph • Hummingbird relies upon Google’s Knowledge Graph • It enables someone to search for things, people or places that Google knows and instantly get information that’s relevant to your query. • It currently contains more than 500 million objects, as well as more than 3.5 billion facts about and relationships between these different objects. • See the video at http://www.google.com/insidesearch/features/search/knowledge.html

  5. Major Moves by Google Over the Years Sept, 1998, founded by Page & BrinJuly, 2000, world’s largest search engineJuly, 2001, Image search is startedFeb, 2003, Google buys bloggerMar, 2004, Google launches GmailJune, 2005, Google launches Google Earth, Google Maps, Google Talk, Google VideosJuly, 2005, Google purchases AndroidOct, 2006, Google buys YouTubeSept, 2008, Google launches ChromeJuly, 2009, Google launches Chrome OS for NetbooksJuly, 2010, Google releases first Android smartphone, Nexus OneAugust, 2011, Google buys Motorola MobilityJune, 2012, Google introduces a tablet, Nexus 7 and Google GlassJune, 2013, Google buys waze for mapping/navigation

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