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The ARENA Genome: Harmonic Strategic Planning

The ARENA Genome: Harmonic Strategic Planning. Refinement Stages: Arena, Focus , Action Create Strategy. F O C U S. Arena Layers: Corporate, Business Function- Define Hierarchy. Corporate Layer: Portfolio Businesses Maximize Value. Business Layer:

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The ARENA Genome: Harmonic Strategic Planning

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  1. The ARENA Genome: Harmonic Strategic Planning Refinement Stages: Arena, Focus, Action Create Strategy F O C U S Arena Layers: Corporate, Business Function- Define Hierarchy • Corporate Layer: Portfolio Businesses Maximize Value • Business Layer: Positioning Products by Market Strategy Business Focus • Function Layer: Process, Project and Product Agile value drive • Filter Criteria Prioritize attention Manage Control span

  2. Business Focus • Proportions: • Market: Varied vs. Commodity vs. Emerging • Market: Concentration • Firm: Focused vs. Diversified

  3. The traditional buyer who wants quality starts out with entry-level Skoda, The performance-minded driver, begins with Seat, graduates to VW, and ends with Bugatti. moves up to Audi, ultimately reaches Bentley and Lamborghini. Business Focus/ Action Piech’s brand strategy tree

  4. 25% Higher Value Brands Business Action: Market Vectors • Emerging/ Varied / Commodity Action: Lifecycle and Reversal. Variation Variation Commoditization Facial Tissue Commoditization Coffee Variation

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