EC15: Social Enterprise. 5. Creative Marketing Marcus Thompson University of Stirling. A Consumer Orientation An Exchange Moving Beyond the Individual Consumer. Determinants of Individual Ethics. Legal Interpretation. Organisational Factors. Individual Ethics. Individual Factors
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5. Creative Marketing
University of Stirling
Barney, Jay B. & Griffin, Ricky W. The Management of Organizations. 1992, Houghton Mifflin Company, p. 720.
A Synopsis of Social Marketing
by Lynn MacFadyen, Martine Stead and Gerard Hastings (1999)