1 / 5

EC15: Social Enterprise

EC15: Social Enterprise. 5. Creative Marketing Marcus Thompson University of Stirling. A Consumer Orientation An Exchange Moving Beyond the Individual Consumer. Determinants of Individual Ethics. Legal Interpretation. Organisational Factors. Individual Ethics. Individual Factors

knox
Download Presentation

EC15: Social Enterprise

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. EC15: Social Enterprise 5. Creative Marketing Marcus Thompson University of Stirling

  2. A Consumer Orientation • An Exchange • Moving Beyond the Individual Consumer

  3. Determinants of Individual Ethics Legal Interpretation Organisational Factors Individual Ethics • Individual Factors • Stages of Moral Development • Personal Values & Personality • Family Influences • Peer Influences • Life Experiences • Situational Factors Barney, Jay B. & Griffin, Ricky W. The Management of Organizations. 1992, Houghton Mifflin Company, p. 720.

  4. Social & Ethical Delivery • appropriate and relevant • to meet individual and community preferences, wishes and needs); • available and accessible all • to everyone, or to those groups/individuals given explicit priority); • equitable • fair in the achievement of individuals or groups of people in similar circumstances; • acceptable • in terms of the quality of service provided, and the manner in which it is provided for, economic and efficient (from the viewpoint of service users, those who pay for services through rates and taxes, and the community as a whole) • Effective • in terms of the benefits they bring to users and the community.

  5. social marketing • the products tend to be more complex. • demand is more varied. • target groups are more challenging to reach. • consumer involvement is more intense. • the competition is more subtle and varied. • A Synopsis of Social Marketing by Lynn MacFadyen, Martine Stead and Gerard Hastings (1999)

More Related