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Connecting Target with Wellness

Connecting Target with Wellness

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Connecting Target with Wellness

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Presentation Transcript

  1. Connecting Target with Wellness SpotOn Consulting Group

  2. Agenda • Target’s Wellness Market Opportunity • A Plan of Action • Idea credibility • Conclusion

  3. Wellness is a Growing Market • What is wellness? • Consumer-defined • Target-defined (recommendations) • Roger Deromedi, Kraft Foods: The health trend is like none before it

  4. Target can Capture the Wellness Psychographic

  5. We want people to know Target = Wellness • How people will know: • TV ad • Wellness fair • Wellness Wednesday • Why it’s effective: • The advertisement is an introduction • The fair generates excitement • Wellness Wednesday creates a constant connection

  6. People will Associate Target with Wellness • Wellness Wednesday is the sale Target needs because: • Rotating sale mix keeps guests coming back • It isn’t just targeting the wellness-conscience • It’s easy to implement • The name is catchy

  7. Create a Flow to and from Wellness Products • Revitalize item displays • Shelving • Wellness Strip identifiaction • Renovate Pharmacy • On-floor pharmacist • Waiting area • Revamp Fitness section • Reorganization • Seasonal stock • Good, Better, Best Pricing

  8. Target will be the Wellness Center

  9. Conclusion