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Target Health and Wellness Proposal

Target Health and Wellness Proposal. Right on Target Consulting. Agenda. Background Informatio n. Target Market. Pre-Proposal SWOT Analysis. Recommendation1: Target Wellness Center. Wellness Center Signage Colored signs that clearly segment the Wellness Center

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Target Health and Wellness Proposal

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  1. Target Health and Wellness Proposal

    Right on Target Consulting
  2. Agenda
  3. Background Information
  4. Target Market
  5. Pre-Proposal SWOT Analysis
  6. Recommendation1: Target Wellness Center Wellness Center Signage Colored signs that clearly segment the Wellness Center Gives shoppers feel as though they are in a specialized health and wellness area while maintaining Target’senvironment. Poster Display
  7. Endcaps—Current Situation Slightly disorganized Lacks cohesion No specific focus on health and wellness Chanhassen Target
  8. Endcaps—Proposed Solution
  9. Recommendation 1: Health and Wellness Books
  10. Recommendation 2 Objective: To rejuvenate the “Ask Us” program by emphasizing Target’s core values through improved service, convenience, and savings! “Ask Us”
  11. Recommendation 2
  12. Recommendation 2: Cost/Benefit The largest cost came from the initial investment in the creation of the original “Ask Us” Program
  13. Recommendation 3: Wellness Points Program
  14. Recommendation 3: Wellness Points Program Objective: To increase awareness and sales of wellness products (especially up & up™ products) while emphasizing Target’s focus on convenience and savings.
  15. Target Wellness Points Program CONVENIENCE and SAVINGS
  16. Post-Proposal SWOT Analysis
  17. Recommendation 4: Connecting with the Community
  18. Next Steps
  19. Key Take Aways
  20. Question & Answer Target Health and Wellness Proposal
  21. Conclusion
  22. Bibliography Amazon.com: Online Shopping for Electronics, Apparel, Computers, Books, DVDs & more. Web. 04 Dec. 2009. <http://www.amazon.com>. Association of Children's Museums. Web. Nov. & Dec. 2009. <http://www.childrensmuseums.org/>. "Customer Retention: Keeping Your Best Customers for the Long Term." Incentive Central. Performance Improvement Council of the Incentive Marketing Association, 2008. Web. 6 Dec. 2009. <http://www.incentivecentral.org/ “CVS Pharmacy Health and Wellness Interview" Interview and Observation by Right on Target Consulting. 29 Nov. 2009. Target, Eagan, MN. Hill, Charles W. and Jones, Gareth R. Essentials of Strategic Management: Special Edition. Boston: Houghton Mifflin Harcourt, 2008. Science Daily: News & Articles in Science, Health, Environment & Technology. Web. 06 Dec. 2009. <http://www.sciencedaily.com>. Target.com: Furniture, Baby, Electronics, Toys, Women’s Clothing & more. Web. 07 Nov. 2009. <http://www.target.com>. "Target Health and Wellness Interview 1" Interview and Observation by Right on Target Consulting. Super Target, Rosedale, MN. "Target Health and Wellness Interview 2" Interview and Observation by Right on Target Consulting. 05 Dec. 2009. Target, Chanhassen, MN. "Target Health and Wellness Interview 3" Interview and Observation by Right on Target Consulting. 05 Dec. 2009. Super Target, Minnetonka, MN. "Target Health and Wellness Interview 4" Interview and Observation by Right on Target Consulting. 29 Nov. 2009. Target, Eagan, MN.
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