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Connecting you With Your Target Market Instantly. Presents: . Full Service Mobile Marketing and mCommerce Provider.

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full service mobile marketing and mcommerce provider

Presents:

Full Service Mobile Marketing and mCommerceProvider

slide3

SinglePointhas spent considerable time with limited resources creating a technology that is now fully developed: building an infrastructure, laying the foundation (i.e. applicable to virtually every cell phone manufacturer, accommodating over 150 currencies for payment internationally etc.) to now fully launch. Although SinglePoint has already, with minimum effort, achieved sales with significant clients, the purpose of this financing is to launch an aggressive marketing and sales effort to become a significant company in our industry.SingplePointis positioned to make a loud statement in two markets: Charitable giving to Non Profit organizations (broken into two categories: Faith Based and Secular giving) and the private sector (or private e-commerce). You, the reader, will see the greatest emphasis expressed in this business plan on the charitable giving industry. This is because our platform has such a huge advantage in this market due to the limitations and restrictions configured in the charitable business before our technology. This industry is our low hanging fruit and thereby creating rapid revenue success. 

  • At the risk of making a statement that can seem to be hyperbole and exaggeration, we want to make our position clear:  We believe that our technology is not just an unfair advantage, but rather so compelling that we will revolutionize the standards from which business is conducted, and we will become a significantly important company with a huge opportunity for great financial success.
slide4

SinglePointis full service mobile application service provider and mobile marketing agency. SinglePoints’ solutions make any interaction with consumers to be instantly interactive, regardless of what media channel is used to communicate.

We enable our clients to engage with mobile phone users to:

Accept Donations

Sell Goods and Services

Engage in targeted communication campaigns

Deliver Digital Content

.

slide5

The Giving Marketplace

Of $303.70 Billion in Charitable Contributions, $227.41 Billion given by Individuals.

Religious organizations received the largest percentage (34.7%) of US contributions in 2009

($ in Billions all numbers rounded)-Giving USA 2010 Annual Report on Philanthropy for year 2009

the mobile marketplace
The Mobile Marketplace
  • US smart phone penetration has surpassed 50%
  • 150 MM Web Enabled US Mobile Phones
  • Mobile commerce to top $27 billion by 2015.
  • 5 billion worldwide phones as opposed to 1.1 billion computers
slide7

Power of sms

  • Ubiquitous: Universal language that every phone speaks (98%)
  • Disruptive: Wake-up, push technology
  • Immediate: +93% of recipients view texts in < 2 minutes
  • Conversational: Most interactive data channel for mobile

98% of people can text and 70% do.

SMS advantages

  • Interactivity: Converse with users via games, trivia, sweeps, etc.
  • Monetization: Advertising opportunities
  • Subscription Ownership: Clients own all subscriber data
  • Service Level Agreement (SLA): Guaranteed support
  • Extensibility: Limitless integration

34% of users access the mobile web.

Extensive network

  • US: ~300 million wireless subscribers; 93% of US population
  • Carriers: Connections to 30+ wireless carriers in US

Only 22% of mobile phone users can access apps.

7

slide9

Welcome to the next generation

Mobile-Web Giving 2.0

mCommerce

Optimizing the mobile web checkout experience!

mobile checkout gateway
Mobile Checkout Gateway!

Straight from their fingertips to your bank account

slide11
Our Platform is fully integrated with Paperless Transactions and IATS. Creating seem-less use for the 10,000+ current clients
slide13

Once a user is Single-Click enabled we achieve a 72.4% success rate all future transactions!

  • This is extremely high, considering the average success rate on a desktop website is 3.4% (Forrester).
gateway benefits
Gateway Benefits!
  • Anti-Fraud: Transaction thresholds by device ID
  • Security: PCI compliant
  • Set Up: Process across secure merchant account
  • Great UI: Single click checkout feature
  • Global Reach: 150 local currencies
  • Push Reporting: Integrate with clients current CRM
text give to 37284 try this demo from your phone
Text GIVE to 37284 try this demo from your phone
  • In this example, supporters can donate any amount one-time or on a recurring basis
  • Merchants can sell products through a secure mobile checkout
  • The “Single-Click” feature increases conversions on future transactions

Text Message

37284

To:

GIVE

Message:

SEND

slide16

Response to Mobile Donor

Quick, Simple and Secure Donor Experience

It’s that easy!

Your Logo

Here

Thank you for supporting our Ministry.

Click this link http://t4f.com/?A4 to donate with your credit card.

New Donor for $50 per month sale along with all the critical data you need. Mobile device is also now “single-click” enabled for secondary, follow on purchases or donations

YES

Monthly Donation:

$50

Donation Amount:

***********7849

CC#

04/2011

Exp:

jim@Verizon.com

Email

BUY

receipt sent by text and email
Receipt sent by text and email

Thank you for your donation to our Ministry. Check your email for a copy of your receipt.

Payment Details: $50 per year. Transaction # 123-456-768

Payment Date:

3 26 11.

Thank you for your donation to our Ministry!

Payment Details:

Transaction # 123 456 789

Amount: $50 per year

Donation Date: 3/26/2011

why is a mobile web giving option important

Why is a mobile-web giving option important ?

Make sure donors can give if they open your emails on a mobile device!

ANY Call to Action at ANY time can be answered, Instantly

slide19
1

65% supporters open the email on a laptop or desktop

Organization sends out email with donation request

supporters open email

76%supporters open the email on a mobile device

slide20

Mobile checkout gateway renders properly on the mobile device

  • Provides an “application like” experience with no need to build an app for each OS!
  • Offers secure and easy way to give from mobile.
  • Transactions succeed!

Solution!

Jim Smith

Name:

YES

Monthly Donation:

$50

Donation Amount:

***********7849

CC#

04/2011

Exp:

jim@Verizon.com

Email

Donate

Easy to use and works on ANY Web-enabled phone!

slide21

From that point on this donor can respond to any call to action and give with just one click

Purchase

donor data options
Donor Data Options
  • Full name
  • Street address
  • Mobile number
  • Email address
  • Donation amount
  • Create your own
  • One-time or monthly recurring transactions
  • Single click donor option for future transactions
  • Donor receipts sent via text message and email
  • Export data directly into CRM systems

Collect key marketing info that can costs thousands

management
Management

Greg Lambrecht, President 

Greg Lambrecht has a successful track record, for more than 20 years of founding and leading start-up companies focused on building new retail distribution networks. As the founder of PCI a leading consumer product distribution company, Mr. Lambrecht negotiated agreements with the nation’ largest retail outlets such as 7-11 (Southland Corp), Albertson’s and Costco representing 25,000 retail accounts. As the founder and largest shareholder of PCI, Greg lead the company through a NASDAQ listed IPO, raising $10,000,000 USD for PCI. 

Eric Lofdahl, Chief Technical Officer

Eric Lofdahl has over 20 years of experience in the technology sector, including positions in software development, program management, and complex system integration and engineering process definition. As Vice President of Engineering at SinglePoint, Mr. Lofdahl led the definition and deployment of the company's mobile messaging, anti-spam and content delivery products. Prior to that, he worked at the Boeing Company, where he led a team that successfully developed advanced wireless and satellite data products based on commercial technology for the U.S. Air Force. Also at Boeing, he directed the teams that developed new products and capabilities for a number of military airplane programs, including the AWACS, F-22 and B-1B programs. Mr. Lofdahl holds a bachelor of science degree in electrical engineering from Iowa State University.

Martha Barkard, Chief Operational Officer

Wil Ralston, Director of Communication

.

slide24

Advisory Board

Dr. Robert A. SchullerFormer Senior Pastor of Crystal Cathedral Ministries, Schuller hosted a worldwide TV program entitled The Hour of Power. With over 20 million viewers, Schuller is considered one of the most listened-to orators in the world. From 1995 to 1999 Schuller hosted a live, coast-to-coast radio show called, Possibility Living. He has written 13 books, including The New York Times best-seller Walking in Your Own Shoes

Gowri Shankar

Gowri Shankar is the President and CEO of SinglePoint, and board member. He has spent the past twenty years within the wireless and media sectors and in many ways continues to provide vision and foresight into the development of the next innovation in the industry. Over the past four years, under Gowri's leadership SinglePoint has firmly established its presence at the forefront of SMS Mobile Advertising. SinglePoint dominates (80% market share per Nielsen) the world of interactive TV and boasts major media clients such as NBCU, Disney/ABC, MTVN/Viacom, CBS, Univision among many others.

slide25

2013 $933

2014 $10,246

2015 $27,377

Numbers in 000s rounded.

funding the next steps
Funding the Next Steps
  • Expand ISO Network (Wholesale Distribution)
  • Drive High Level Direct Sales
  • List driven email and phone marketing
  • Social Networking
  • Tradeshows/Sponsorships/Speaking Engagements
  • Public Relations (Road Show –NYC, DC and Bay Area)
  • SEM/SEO
  • Add Additional Personnel