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Value Proposition ClubMaster.com

Value Proposition ClubMaster.com. Steven Reid. Porter’s Generic Strategy Choice. ClubMaster.com is an online cover charge pre payment service. Pay entry fees to your cities most popular bars and nightclubs before you get there and forget waiting in line. Differentiation-Focus

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Value Proposition ClubMaster.com

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  1. Value Proposition ClubMaster.com Steven Reid

  2. Porter’s Generic Strategy Choice • ClubMaster.com is an online cover charge pre payment service. Pay entry fees to your cities most popular bars and nightclubs before you get there and forget waiting in line. • Differentiation-Focus • It is better than waiting in line! • Costs a little bit extra

  3. Target Market • Men and Women between the ages of 18-35 years of agepopulating large cities in North America, Western Europe, and Russia. • Reputable nightlife establishments in big cities across the world who charge a cover at the door.

  4. Where Are The Benefits?? • Convenient services for night lifers that allow door cover charges to be paid on-line before you go out. • Nightlife establishments will enjoy steady streams of foot traffic because lines will be smaller but more people are getting inside. More cash in the customers pocket means they will spend more inside. • Establishments will enjoy care of customer reps that customize a page off of clubmasters.com’s home website to your specific site!

  5. Competition • Large travel agencies whom include entrance to popular clubs on vacation tours. • “Wristbands” • Not all establishments use them.

  6. How Are We Unique? • On-line service that is easy to use • Special digital receipt and printed one allows you to breeze through long lines at clubs • Can pay multiple covers at once to ensure entrance to many clubs.

  7. ClubMaster.com Value Summary • “Clubmaster.com seeks to improve the nightlife experience by eliminating long lines at clubs and bars by letting you access a unique and easy to use service that allows you to pay your cover charge on line. On the flipside, clubs and bars will benefit by increasing their foot traffic and smoother operations.”

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