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UK radio and TV audiences

UK radio and TV audiences. Jane Whyatt senior lecturer in journalism, University of Westminster. The founding father…. Lord Reith, first BBC director general ‘Educate, inform, entertain’ ‘Surprising and delighting’ ‘Nation shall speak peace unto nation’ BBC licence fee – everyone must pay

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UK radio and TV audiences

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  1. UK radio and TV audiences Jane Whyatt senior lecturer in journalism, University of Westminster

  2. The founding father… • Lord Reith, first BBC director general • ‘Educate, inform, entertain’ • ‘Surprising and delighting’ • ‘Nation shall speak peace unto nation’ • BBC licence fee – everyone must pay • Fines or prison for not paying • So BBC must offer something to everyone

  3. But the audience wants pop… • Pirate radio – ships in the North Sea, BigL, Radio Caroline – watch the DVD of ‘Rock the Boat’ with Bill Nighy 1970s teenagers listening to transistor radios under the bedclothes, tuned to onshore pirate like Radio Luxembourg

  4. Pirates go legal… • BBC beats pirates at their own game, launching music stations Radio 1, 2 and 3 • Independent Local Radio is licensed • Regional commercial television too.. But commercial broadcasters tightly regulated, obliged to cover news and local affairs and make their own programmes..

  5. BBC radio and TV Funded by licence fee Local, national News, talks, docs Sport, arts, schools Specialist music – orchestras, festivals (don’t miss the last Night of the Proms!) Independent local radio/regional TV Obliged to focus on local content +news Funded by advertising ‘A licence to print money’ in the 1980s Secondary rental funded training Public service duopoly

  6. A multi-channel world… • Deregulation of markets allows many new TV and radio stations to launch.. • But still the BBC gets paid by every citizen and keeps pace with new technology and platforms…BBC Asian Network, Radio Five Live news and sport, Radio 6Music, Radio 7 comedy, News 24 TV rolling news, BBC 3 youth, BBC 4 arts+culture

  7. But who’s watching and listening? • Switch from broadcasting to mass audiences to niche programming and narrowcasting.. • Fewer available listeners and viewers • Still advertisers can target special groups… talkSPORT’s ‘white van man’, Heart FM’s ‘Debbie, hairdresser’

  8. Not fair! • Commercial broadcasters complain – why should the BBC be publicly funded to serve all these different audiences? • How can they get a return on their investment? James Murdoch, News International ‘we are on the wrong path. We should instead trust consumers, embrace private enterprise and profit and reduce the activities of the state in our sector…’

  9. Music – www.myspace.com Pirate Bay www.last.fm i-pod/MP3 player www.spotify.com Mixtapes, mashups, Do It Yourself radio News – Citizen journalism Community radio + TV Blogs Crowdsearching Twitter www.YouTube.com Do it Yourself news Trust consumers…?

  10. The new audiences • Producer + consumer = prosumer • RSS aggregators choose your news… Deli.cious reddit digg • No more surprising and delighting • It’s on the Internet – so it’s ‘free’! Community power = commercial disaster Job cuts, radio + TV stations close down

  11. What’s the answer ? Your mission: Invent a radio station or TV channel that would meet your needs as an audience so exactly that you’d be prepare to subscribe to it (like NPR in the USA, community radio in Australia, Premier Radio UK)

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