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TV and radio analyses from PPM

TV and radio analyses from PPM. The 2004 European TV Symposium 1 1 th November, Berlin. Knut-Arne Futsæter TNS Gallup Norway. Status of the PPM test in Norway. The five largest radio stations and two local stations are encoded. The five largest TV stations are encoded.

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TV and radio analyses from PPM

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  1. TV and radio analyses from PPM The 2004 European TV Symposium 11th November, Berlin Knut-Arne Futsæter TNS Gallup Norway

  2. Status of the PPM test in Norway • The five largest radio stations and two local stations are encoded. • The five largest TV stations are encoded. • The test was design for testing PPM for radio. Status for week 22-26 2004 • 48 homes polled nightly. • 87 PPMs in production • 64 PPMs in production in-tab • 64 reporting persons

  3. 1. Compliance

  4. Sleep at night on weekdays 50% of the population is awake at 07:00 50% of the population is awake at 23:30 ..and the median undock time for PPM is 07:18 ..and the median last docking time for PPM is 23:39 Source: The TNS Gallup’s Time Budget Study and Statistics Norway SSB.

  5. Median PPM out of dock time and carried time by age and gender

  6. People wear Portable Meters – PPM

  7. 2. PPM vs TV-Meter

  8. Different methods give different audiences • Sample characteristics • Reporting sample • Non compliance • Out of home • Time shifted viewing • Definition of viewing: In the room where the TV set is located Sound from other rooms where the TV set is located

  9. Daily reach increases for all groups • Total daily reach for the measured channels increases for all groups. • On average daily reach increases mostly for 12-29 aged and less for those above 45 year. • All measured channels increases. PPM: 64 reported persons. TAM: 2.200 persons.

  10. Daily viewing time increases for all groups • Total daily viewing time for the measured channels increases for all groups. • On average daily viewing time increases most for females. • Daily viewing time increases mostly for 12-29 aged and less for those above 45 year. • Four of five measured channels increases. PPM: 64 reported persons. TAM: 2.200 persons.

  11. PPM gives higher reach on 5-minutes level Weekdays PPM: 64 reported persons. TAM: 2.200 persons.

  12. 4. Multi-media analyses

  13. PPM gives new sales opportunities:Light TV viewers listen too radio • Six of seven stations have higher reach among light TV viewers. • Three of seven stations have indexes near 200. Index

  14. New programming opportunities:5-min. reach for NRK Radio and TV

  15. News on NRK Radio and TV June 14 2004

  16. Accumulative reach for news on NRK’s Radio and TV

  17. Newsfrom NRK on different platforms Content Radio TV Mobile Internet

  18. Conclusions The compliance is methodologically acceptable Weekly and daily reach increase PPM gives higher reach for all sort of dayparts Number of viewing sessions daily increases PPM gives new sales opportunities PPM gives new programming opportunities PPM can measure content on different platforms

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