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Welcome to STATE LEVEL WORKSHOP 2010 (HARYANA) Sensitization of Stake Holders. Presentation by :. Susheel Kumar, TD Alok Srivastva , PSA National Informatics Centre. “ICT Diffusion for Sustainable Grassroots Development & Assisting India’s 1.2 billion to augment their earning power”.

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Sensitization of Stake Holders

Presentation by:

Susheel Kumar, TD

AlokSrivastva, PSA

National Informatics Centre


“ICT Diffusion for Sustainable Grassroots Development & Assisting India’s 1.2 billion to augment their earning power”

A G M A R K N E T the service of farmers since 2001


stake holders
  • Department of Agriculture & Cooperation
  • Directorate of Marketing Inspection
  • State Agriculture Marketing Boards
  • National Informatics Centre
  • Farmers
  • Govt. procurement points (Mandies, sub yards etc.)
  • KVKs, KCCs, CSCs etc.

Agricultural Marketing Information System Network (AGMARKNET)

  • Presentation Outline
  • Project Objectives and Components
  • Present Status
  • Reports
  • Challenges Faced
  • Constraints & Requirements
  • Ongoing activities
  • Further Roadmap


  • To establish a nation-wide information network for speedy collection and dissemination of market information and data for its efficient and timely utilization.
  • To facilitate collection and dissemination of information related to better price realization by the farmers. This would cover:
  • Market related information such as market fee, market charges, costs, method of sale, payment, weighment, handling, market functionaries, development programmes, market laws, dispute settlement mechanism, composition of Market Committees, income and expenditure, etc.;
  • Price-related information such as minimum, maximum and modal prices of varieties and qualities transacted, total arrivals and dispatches with destination, marketing costs and margins, etc.;




(c) Infrastructure related information comprising facilities and services available to the farmers with regard to storage and warehousing, cold storage, direct markets, contract farming, buy-back arrangements, grading, re-handling and repacking etc.; and

(d) Promotion related information covering accepted standards and grades, labelling, sanitary and phyto-sanitary requirements, pledge finance, marketing credit and new opportunities available in respect of better marketing;




  • To sensitize and orient farmers to respond to new challenges in agricultural marketing by using ICT as a vehicle of extension.
  • To improve efficiency in agricultural marketing through regular training and extension for reaching region-specific farmers in their own language.
  • To provide assistance for marketing research to generate marketing information for its dissemination to farmers and other marketing functionaries at grass-root level to create an ambience of good marketing practices in the country.

Agriculture-Marketing Infrastructure

Principal Market Yards: 106

Sub-Market Yards : 178

Purchase Centres : 187

Fruit & Vegetable Markets : 30

Fodder Markets : 25

Special Markets –Wool : 1

Cotton Markets 33

Fish Markets 3


Present Implementation Status

Functioning Status Available: 128

Average Reporting %: 76

temporarily non functioning apmcs
Temporarily non-functioning APMCs
  • Due to Computer M/C: 1
  • Due to UPS: 0
  • Due to Internet Connectivity: 21
  • Due to Agmarknet Software: 6
  • Due to non-availability of Operators: 0

…As on Feb 2010

reports on prices arrivals
Reports on prices & arrivals
  •  Commodity-wise, Market-wise Daily Report
  •  Market-wise, Commodity-wise Daily Report
  •  Market-wise Daily Report for Specific Commodity
  •  Commodity Prices during last week
  •  Market-wise Prices during last week
  •  Commodity Transactions Below MSP
  •  Commodity-wise, Market-wise Daily Report for a State
  •  Date wise Prices for Specified commodity
  •  State wise, Market-wise, Commodity-wise Daily Report
agmarknet portal access points
Agmarknet portal access points
  • From any internet point using the url
  • Agmarknet centres in Mandies
  • Nearest Kisan Call Centres
  • Nearest CSCs
  • Nearest KVKs
  • Any cyber cafe etc
how agmarknet portal works
How Agmarknet portal works
  • All APMCs have been equipped with a computer machine loaded with
          • Windows OS
          • Agmarknet Software
          • Internet connectivity
  • Software operations trained computer operator feeds commodities’ data of daily prices & arrivals
  • Automatic Data transmission to the central server
  • Updation of centralized database automatically
  • Updated information is available and accessible through portal

Overview of key contents

  • Broadly, the Agmarknet portal includes following
  • Prices and Arrivals (Daily Max, Min, Modal, MSP; Weekly/ monthly prices/arrivals trends; Future prices from 3 National commodity exchanges, Export/Import of Agricultural commodities)
  • Grades and Standards (AGMARK, CODEX,PFA Act and Rules)
  • Commodity Profiles (Paddy/Rice, Bengal Gram, Mustard-Rapeseed, Red Gram, Soybean, Wheat, Groundnut, Sunflower, Black Gram, Sesame, Green Gram, Potato, Maize, Jowar, Cotton, ... Other commodities in progress)

Overview of key contents

  • Market Profiles (Contact details, rail/road connectivity, market charges, infrastructure facilities, revenue etc.)
  • Other Reports (Best Marketing Practices, Market Directory, Scheme Guidelines, DPRs of Terminal Markets etc.)
  • GIS based Atlas
  • Research Studies
  • List of companies involved in Contract Farming

Benefits of AGMARKNET

  • Knowledge of rates of mandies where farmers wants to sell produces before leaving home
  • Farmer gets best prices of their produces
  • Decision support system for farmers that where to sell their produce
  • Increased transparency in the mandi procurement system
  • Availability of data for trend analysis
  • Market rates in local language


  • Market Bulletins
        • Reports available

- Daily Market Bulletins

- Prices prevailed during previous week

- Prices of specified commodity

- Reports on commodities being transacted below MSP



  • Statistical and Monitoring Reports
    • Provides State wise, District wise, Market wise, Weekly, Monthly arrivals and prices information of the agricultural commodities
    • Reports for analyzing and comparing the prices prevailing in (i) four metros, (ii) the top five states in the terms of arrivals etc. Reports available in tabular as well as graphical formats.


  • Monitoring System for below MSP transactions
  • To monitor transactions below MSP, interface has been developed for markets to enter the reasons.
  • Report can be generated to view reasons for transactions below MSP Being monitored at Secretary level


  • Local Languages
        • Information on portal is available in 12 languages i.e. English, Hindi, Punjabi, Marathi, Bengali, Assamese, Tamil, Oriya, Kannada, Malayalam Gujarati and Telugu.


  • Market Profile and Atlas

Includes market information on

  • General Information
  • Administration
  • Rail/Road Connectivity
  • Market Area
  • Arrivals & Dispatches
  • Licensed Functionaries
  • Market functionaries
  • Traditional methods
  • Transportation
  • Storage
  • Availability of facilities & services
  • Market charges and Financial position

AGMARKNET portal Static Content

  • Research Grades and Standards
    • Standardization and Grading aspects of agricultural products: AGMARK standards, Codex Standards, PFA Act and Rules
  • Commodity Profiles
    • Paddy / Rice, Bengal Gram, Red Gram, Mustard – Rapeseed, Mushroom, Soybean, Wheat, Groundnut, Sunflower, Black Gram, Sesame, Green Gram, Potato, Maize, Jowar, Cotton, fruits and other vegetables.
  • Market Directory
    • State wise Market Directory
  • Contract Farming
    • List of Private Sector Companies involved in Contract Farming in India
  • Food Outlook – FAO
    • “Food Outlook” provides analysis global perspective on the production, stocks and trade of cereals and other basic food commodities



AGMARKNET portal Static Content

  • Market Research Studies conducted by DMI
    • Working of Livestock Exchange Markets, Post-Harvest Management of Mushrooms with Special reference to Himachal  Pradesh , Abstract Of Report on Marketable Surplus and Post Harvest Losses of Food grains in India, w.r.t. Ragi, Green Gram (Moong), Red Gram, Paddy, Bangal Gram in India 2002
    • Agricultural Marketing Boards/Directorates
    • Linked to websites of State Agricultural Marketing Boards and Directorates and several other agricultural marketing related agencies in public and private domain (NHB, APEDA, NIAM, NAFED, Kisan Krishiworld, AgriWatch, Commodity Exchanges etc)
    • DMI Schemes
    • Marketing Infrastructure, Grading and Standardisation, Rural Godowns, MRIN – Operational Guidelines and progress of schemes.

Associated Challenges & roll-out issues

  • Markets in remote rural areas, erratic power supply, non-availability of infrastructure, frequent transfers of market personnel trained for reporting data, non-transparent auctions in markets
  • Inconsistent reporting and data quality issues in certain cases. Because of multi-layered system, Ownership by States not by default; Constant monitoring and persuasion at various levels needed in present system to ensure regular, reliable and consistent information flow as Agricultural markets are autonomous bodies.



Associated Challenges & roll-out issues

  • The translation of contents of portal into regional languages for the benefit of the farmers and its updation
  • Lower Dissemination/Accessibility at grassroots. Access to information was through internet and, therefore, There was limited diffusion in rural areas.
  • Data is needed to be regularly analyzed at local levels to give needed market intelligence to the farmers and other stakeholders There is need to publish commodity specific bulletins in the form of advisories



Associated Challenges & roll-out issues

  • Spreading awareness among Farming Community
  • Farmers Advisory Servicewith the help of SAUs, other line departments, etc.

Collaboration for wider dissemination

  • Doordarshan/ Cable TV for dissemination through program
  • BSNL/other operators for dissemination through mobile phones
  • Farmers’ Co-operatives for dissemination through Information
  • FMC for dissemination through display board being set up by FMC in 500 major markets
  • Collaboration with (CSCs)
  • Dissemination through KCC,
  • KVKs may also explored


  • Stockholm Challenge 2006 (Finalist)
  • Microsoft Award 2006 – A Project of National Importance
  • Skoch Editor’s Choice 2006
  • CSI-TCS Award 2004 – Innovative IT Usage

Future course of action

  • Organised Agriculture Retail Chain (OARC) for reaping the Farm-Industry Linkage: a Possibility through AGMARKNET Portal;
  • “Linking Farmers to Markets”: Appropriate ICT Measures recommended during the Eleventh Plan, provision of mobile services for farmers
  • Linking weighment systems at Mandies & GPP availabilities
  • Increase of reporting from 76% to 90% then 100%
  • Primary Agricultural Cooperative Societies (PACS): A Pathway for AGMARKNET Portal to Farming Community of the Country
  • Development of Rural Business Hubs in Panchayats – The Portal shows the way for increasing rural incomes
  • AGMARKNET Portal led Extension Services: Role of Agri-Clinics and Agri-Business Centres
  • AGMARKNET Portal: Expansionthrough National e-Governance Programme (NeGP), 24 services.

National e-Governance Programme in Agriculture (NeGP-A) (22 services) Providing information/Services on following


Farmers, Traders, Processors

  • NGOs, Co-operatives, KVKs etc.
  • Crops Directorates/Commodity Boards
  • Researchers, Planners
  • Agri-business firms, Banks etc.
  • Automatic Data Downloading
  • Data validation
  • Database updation
  • Trend Analysis
  • Commodity profiles
  • Grades and Standards etc.

DMI, Headquarters


Public Access

Local News papers



Mobile Operators

Tele Centres

DMI State Offices(27)

Notice Board / Electronic Board (In pipeline)

IFFCO Network

State Mkts./ Directorates (50)

Kissan Call Centres






IFFCO Network


Regional Portals


Mobile users


Farming Community

Area Office

Area Office



In pipeline

Area Office

AGMARKNET Deployment Architecture

thank you
Thank you…

Farmer – An institution

“Save the Farmer, Save the Farming”

(Slogan enshrined in the Report of National Commission for Farmers)


AGMARKNET Road Show organised by Mr. M. Salim, District Secretary, Akshaya Project, Malappuram (Kerala) on 27/05/2008 – Sponsored by the Directorate of Marketing & Intelligence (DMI), Department of Agriculture & Cooperation, Ministry of Agriculture, New Delhi

Road show covered all agricultural areas in Malappuram district.