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Sri Lanka Tea Industry. Hasitha De Alwis Director (Promotion) Sri Lanka Tea Board. Sri Lanka – Wonder of Asia. Island is united ending 30 years long conflict. Multi-ethnic, multi-cultural, multi-religious and multi-linguistic nation once again in harmony.

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Sri Lanka Tea Industry

  • Hasitha De Alwis
  • Director (Promotion)
  • Sri Lanka Tea Board
sri lanka wonder of asia
Sri Lanka – Wonder of Asia
  • Island is united ending 30 years long conflict.
  • Multi-ethnic, multi-cultural, multi-religious and multi-linguistic nation once again in harmony.
  • Immense opportunities for sustainable growth in all sectors and tea industry is no exception.
  • Probably the safest country today in South Asia.
  • Peace dividends results in leap-frog development in Sri Lanka’s infra-structure & other sectors of economy.
introduction
INTRODUCTION
  • Sri Lanka tea industry proudly celebrates 145 years of commercial history in 2012.
  • Tea industry continues to occupy a pivotal position in terms of foreign exchange earnings & employment.
  • Tea export earnings reached USD 1.5 Billion in 2011 a historical high contributing 15% to the nation’s foreign exchange.
  • Generating 65% of export agriculture revenue, tea industry contributes approx. 2% of island’s GDP.
  • With 2 Million employed directly & indirectly 10% of the population of Sri Lanka depends on the industry.
distribution channels
DISTRIBUTION CHANNELS

TypePercentage

  • Supermarkets 25%
  • Grocery retailing 30%
  • Convenience stores 30%
  • Tea Shops / Tea Houses 5%
  • Others 10%
household expenditure
Household Expenditure

2009/2010 (Rs. 1,750B.)

Monthly Household

Expenditure Rs. 32,446/-

hasitha de alwis director promotion sri lanka tea board

Thank You

Hasitha De Alwis

Director (Promotion)

Sri Lanka Tea Board