The slogans and SWOT analysis for products “7-11” Group 6 Ruby Lin, Joanna, Kimber,Catherina,Toby
Strengths: • Design of Icash for people to use and make it more convenient • Widespread in the world and as well known from people • Provide any kind of services, not just food but you can book tickets or send goods • raise the activity that you collect their spots and you can get some complimentary gift. (This attracts more people to go shopping there, instead of other convenience stores.) 5. Lots of advertisement on the media so people heard of 7-11 quite often. 6. Ourlead consultant has strong reputation within the market
Weaknesses: • The food are not fresh and contain lots of preservatives • The food or products in the store is easy to get expired • The quality of workers are inexperienced and not professional or without a official training
Opportunity • Use of icash is easier and more efficient for people nowadays • People are lazy and don’t have much time to go buy groceries or food, the lifestyle has changed to going to convenient store downstairs your place or right across the street • You can now see the convenient stores are everywhere • You can also add money to your bus pass at the store instead of going all the way down to the MRT service system • Our business sector is expanding, with many future opportunities for success
Threats: • There are lots of different companies ( convenient stores nowadays ) and those are our competitors
Slogan • It is good to have you here (7-11) It indicates that 7-11 will open 24 hours and non stop giving customers the best service and fulfill their needs. It encloses people’s heart to connect with the slogan. You can get whatever you want in the store because it sells almost everything we need in out life.