Strategies of Persuasion. Aug. 23 2010. Rhetorical strategies -- techniques used to move and convince an audience. Narration: using ad to tell a story Comparison-contrast: compare product with others Example/illustration: impact on a person’s life
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Aug. 23 2010
“passionate logic”- a rational argument written with highly charged prose
“goodwill pathos”- an emotional statement that relies on the character of the speaker to be believed
“logical ethos”- a strong line of reasoning employed by a speaker to build authority
Mac VS PC: http://www.youtube.com/watch?v=VCL5UgxtoLs
writing prompts: p. 52