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Ballin' Sports Drink - A Slam Dunk Every Time!

Explore the competitive market of sports drinks with a focus on Gatorade and Powerade. Learn the trends, customer analysis, and major competitors shaping the industry. Discover the target market for sports drinks and the innovative marketing strategy of Ballin' Sports Drink, with its unique Wrisottle® container and bold flavors like Slam Dunk Salsa and Rad Red. With a price of $1.50 per 500ml bottle, this high-energy drink is accessible to athletes and fitness enthusiasts everywhere. Don't miss out on the celebrity endorsements and special promotions that make Ballin' stand out in the market.

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Ballin' Sports Drink - A Slam Dunk Every Time!

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Presentation Transcript

  1. RJF Drink Report Ballin’

  2. Market Background • Sports Drinks rehydrate people while they exercise by replenishing electrolytes. • Lots of people partake in physical Activities • Lots of people spend money on these drinks • People like the taste of sports drinks

  3. Trends- Gatorade owns everything • Low Calorie • High Caffeine, energy boosters • High Carb/Protein for after sports

  4. Customer Analysis • Athletes- Young people who love sports. • People who want to play sports but don’t • Older people who need energy • All People can drink sports drinks

  5. Major Competitors • Gatorade- Came first and it sells the most. Made by Quaker • PowerAde- Kind of copied Gatorade. From Coca Cola • All Sport- No one has heard of this but it is made by Pepsi • Other Drinks- Water, Smart water, Vitamin Water, etc.. • Companies get athletes to advertise their product, Which makes people want to buy it. • As Market leader Gatorade sets trends- 3 stages of drinking gatorade.

  6. Target Market • Athletes because they require the most electrolytes and energy in order to play sports. • Even If you are not an athlete you can buy this which gives us a wide demographic. Geographically in places where people play sports- everywhere. • Psychographics- People who want to be healthy and enjoy exercise.

  7. Marketing Name- Ballin’- A Slam Dunk every time!

  8. Container and flavor • Wrist Bottles- the Wrisottle® • Comes in many flavors, • Slam Dunk Salsa, Sports drink Orange, Rad Red, and Big Blue.

  9. Place, Price • Sold EVERYWHERE! • Price- $1.50 per 500ml (16.9 Ounces) • Wrisottle®

  10. Promotion • Slogan- A slam dunk every time! • Publicity- we will get celebrity endorsements like Tiger Woods and Kobe Bean Bryant, professional Ballers. And Nickelback Endorsements on their concert tour. • Special Promotions- Every Columbus Day we will give away 1492 Wrisottles®. • Advertising- TV, Radio, Print, and Internet.

  11. SPORTS!!!!!!!!!!

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