Infinity H₂O: Quality Water Products for Better Living

1. Infinity H₂O Business Plan Joshua Connor, Jon Mengel, Joel Lauer, Dylan Manni Intro to Business 90-100-01

2. Vision and Mission Statement • Company designed for achieving customer satisfaction • Providing quality water products • Using latest technology in water purification • Belief in setting a new standard for drinking water • Quality, cleanliness, customer satisfaction • Plan to recreate the way water is consumed by the average individual

3. Company Overview • Location: St. Louis, Missouri • Centrally located in the United States • Balance of shipping/traveling distance • Sole proprietorship • Personally established, owned, operated, and financed • Easily formed • Less expensive than some other types of business ventures • Complete control given to the owner • Goal of branching into a bigger company

4. Three Objectives • Create quality products that have the potential to turn a profit • Be competitive in the market by keeping the prices at a competitive level • Become successful overall • Become a top contender in the market • Have a well-run operation

5. Product Plan • Infinity H₂O Water Bottle • Reusable water bottle with a built-in water filter • High-quality filtered water all of the time • Regular tap water can be poured through filter and cleansed of impurities • Filter uses activated charcoal to rid water of any pollutants or contaminants • Advantages • Use bottle multiple times • Easily transported

6. Product Plan (cont’d) • High-quality water • No need to buy cases of water • Best of both worlds: Home water filters and bottled water • Water bottles sold to retailers, not directly to customers

7. Marketing Plan • Water products • Prices set around resource costs to provide an agreeable price for consumers • Also based off of competitors’ prices • Penetration pricing • Product starts at low price and rises as competition does • Sponsoring sporting events/athletes • Promotes public relations and company image

8. Distribution Channel • Manufacturer • Mass production • Wholesaler or retailer • Sell the products • Customers • Actually use the product

9. Target Market • Average person/healthy individual • Athletes • Covers most of the population • Many people drink bottled water and everybody drinks water • Therefore, distribution will take place in all regions of the United States • Eventually, target will expand to consumers of other countries

10. Management Plan • Managerial hierarchy • President • 3 Vice Presidents • Finance, operations, marketing • Vice President of Finance • Inventory, Accounting, Financial Planning Manager • Vice President of Operations • Production Manager, Director of Human Services • Vice President of Marketing • Sales Manager, Director of Customer Service, Distribution Manager

11. Management Plan (cont’d) • 2 to 5 employees under each low level manager • # of employees is dependent on need of individual area of company • Loose centralization • More important decisions handle by president • Routine decisions handle by lower levels of management • Given opportunity to handle some important decisions to promote innovation, creativity, and development • Employee input is always encouraged and taken into account, however

12. Human Resource Plan • Employee selection • Must have skills, knowledge, and abilities required for specific job • Process: initial screening, employment testing, selection interview, background and reference check, physical exams and drug testing, decision to hire • Compensation (pay) and benefit plans become better in accordance with position • Incentive pay provided when an individual achieves a specific goal • Orientation and on-the-job training for new employees

13. Operating Plan • Materials • Plastics - supplier • Activated charcoal - supplier • Labels – producer • Combined and packaged in company’s factory to be sold • Inventory control • Supervised by inventory manager and employees • Keep efficiency high • Reduce waste

14. Operating Plan (cont’d) • Quality control • Deming’s concept of Total Quality Management • Every employee involved in providing product to consumer • Use of quality principle in every aspect of production and operations

15. Financial Plan • Initial capital will come from bank loans • Can pay off loans as company becomes successful • High expenses in first year • Must purchase everything the company will need for the future • Expenses • Cost of labor, materials, rent, utilities, insurance, machinery, advertising

16. Office Technology Plan • Staff will have desktop personal computers (PC’s) • Contain vital software required for each area of the company • PC’s linked to local area network (LAN) within the company • Efficiency in communication • Telephones • Fax machines

17. Code of Ethics • Obey the law – comply with… • Safety and security standards • Employee wage and hour laws • Take care of customers – provide… • Top quality products • Products that meet safety and health standards • Products that meet “truth in advertising” standards • Take care of employees • Safe work environment • Consider loss of employee a failure on part of the company

18. Code of Ethics (cont’d) • Properly teach employee how to do job • Dedication to fairness • Respect the vendors • Treat everyone in a professional manner • Pay bills within allocated time • Honor all commitments

19. Competitive Advantage • Having a quality product • Keeping a competitive price • Quality marketing which displays product in a positive light • Accommodate customer needs • Create many types of bottles • Water bottles, canteens, sport bottles

20. Future Vision • Begin marketing overseas • Export product to many other countries • Achieving absolute advantage over competition • Many new, improved products • Become a top competitor in the market • Expand office and factory locations • Increase annual output • Efficient financing process