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Idaho Society of Professional Engineers June 11-12, 2009 Coeur d’Alene, ID. Generational Factors Affecting Associations and the Workplace Presented by: Michael Hardy, PE, F.NSPE Vice President. Engineers are much more than their stereotype. Presentation Outcomes:

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Generational Factors AffectingAssociations and the WorkplacePresented by: Michael Hardy, PE, F.NSPEVice President
slide4
Presentation Outcomes:
  • Develop basic understanding of the primary characteristics of each generation.
  • Provide communication tools applicable to each generation.
  • Understand of how generational influences affect our interactions with others.
slide5
Motivation is an unfulfilled need.

The trick is to identify a need in others, then provide something that will fulfill that need.

slide6
Maslow’s Hierarchy of Needs:

5. Self-actualization

4. Self and group esteem.

3. Love and belonging.

2. Safety

  • Physiological needs(food, clothing, shelter, etc.)
slide7
Basic Personal Needs Include:

Affiliation (seeking relationships)

Achievement

Power

Recognition

Desire to influence others (dominance)

Order

Thrill-seeking

slide8

We must know our audience, if we are to create an organizationthat will serve our needs.

slide9

Generational Factors 101

  • GI Elders: Born before 1925
  • Matures: Born between 1925 and 1946
  • Boomers: Born between 1946-1964
  • Gen-X: Born between 1965-1981
  • Gen-Y (Millennials): Born between 1981-1999
  • Hypers: Born after 2000
slide10
Each generation’s values are formed by their experiences during the first 10-15 years of life.
  • Adversity
  • Diversity
  • Technology
  • Economy
  • Complexity
slide11
Matures(Born between 1926 and 1946) Primarily influenced by CONFLICT
  • Value hard work - “Work First” attitude
  • Believe in duty to country
  • Will sacrifice for the common good
  • Have respect for authority and titles
  • Loyal, disciplined, and appreciate courtesy.
  • Strive for community attachment
  • Thrifty
slide12
Boomers(Born between 1946 - 1964)

Primarily influenced by CONTROL

  • “Live to Work” attitude
  • Want to be challenged and valued
  • Want to be part of the success.
  • Believe we deserve what we get
  • Don’t like rules
  • Want convenience
  • Are not ready to stop working
  • Are Nostalgic
  • Have Financial Concerns
slide13
Gen-X’ers (Born between 1965 - 1981)

Primarily influenced by CHAOS

  • “Work to Live” attitude – focus on having a life — today
  • Are independent, diverse, flexible, outcome oriented
  • Are skeptical of others
  • Are pragmatic and resourceful
  • Think in terms of short-term commitments
  • Are peer focused
slide14
Gen-Y’ers (Born between 1981 - 1999)

Primarily influenced by CHANGE

  • Live, then Work” attitude
  • Pre-affluence
  • KAGOY- Kids Are Growing Older Younger
  • Menu driven mentality, expect choices
  • Believe technology is the answer
  • Informal, multi-taskers, teamwork oriented
  • Conflicted sense of ethics“
  • Want a range of projects as well as challenging and meaningful work.
slide15
Multi-Generational

Communications

  • All generations want:
      • Work that provides personal satisfaction
      • Associates who understand that personal lives are important
      • Activities that are valued by peers
      • Clear sense of purpose
slide16
How to Communicate

with Matures:

  • Get to know their background and experiences
  • Explain new ideas, ask their advice and take time to listen to them.
  • Matures want to interact with living, breathing individuals.
slide17
How to Communicate

with Boomers:

  • Show respect for their skills, knowledge and potential.
  • Give clear goals and guidelines and the flexibility to do things their way.
  • Take an interest in them personally.
  • Provide constructive feedback.
slide18
How to Communicate

with Gen-X’ers:

  • Give them clearly defined goals and the freedom to achieve them in their own way.
  • Allow them to do the job on their own and recognize their development.
  • Reward with training and increased responsibility.
slide19
How to Communicate

with Gen-Y’ers:

  • They need structure, supervision, and look for immediate gratification and feedback.
  • Be clear in our requirements, answer all of their questions, and be patient.
slide20

What is the Future Impact of Today’s Emerging Leaders?

  • More emphasis on life balance
  • Shorter employment tenures
  • More emphasis on technology for decision-making and education
  • Less emphasis on protocol/seniority
  • Less willingness to sacrifice for the organization
  • A more detached style in business relationships
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What is the Future Impact of Today’s Emerging Leaders?

  • More emphasis on life balance
  • Shorter employment tenures
  • More emphasis on technology for decision-making and education
  • Less emphasis on protocol/seniority
  • Less willingness to sacrifice for the organization
  • A more detached style in business relationships
slide22

Recruiting and Growing Leaders in the New Millennium

  • Take the “transactional” nature of emerging leaders’ work attitudes into consideration when planning.
  • Expand your search beyond the young leader candidate pool.
  • Sell the “sizzle” that appeals to your targeted applicant pools.
  • Build and maintain a consistent recruiting presence on the Internet.
slide23

What does this mean for Associations?

Generational membership of NSPE:

  • NSPE grew from 1934 through1983
  • Membership consisted of GI Elders and Matures
  • Most Boomers joined before 1995
  • Most Gen-X’ers will have joined by 2012
  • Gen-Y’ers are just now starting to join
slide24
Values of the Matures have served associations well:
  • Hard work
  • Duty to country
  • Community attachment
  • Sacrifice for the common good
  • Respect for Authority and Titles
slide25
Gen-Xers have a different view of associations
  • Very comfortable with electronicinteractions with others
  • Pragmatic
  • Skeptical
  • Resourceful
  • Looking for the Balance in Life
  • Contractually oriented
  • Peer Focused
slide26
Boomers are somewhere between Matures and Gen-Xers
  • Prefer to interact via face-to-face meeting
  • Growing demand for Convenience
  • Nostalgic for the good old days
  • Need to see value sincerely
slide27

Looking ahead to the Millennial

  • Bonded to Brands
  • A technology answer for everything
  • Expect many choices
slide28
How can we use this information?
  • Generational values apply at home, work, professional and technical associations, civic and religious organizations, etc.
  • Evaluate our organizations to understand how they’ve operated in the past and how they may need to evolve for the future
  • Educate others in Generational Factors
slide29
Younger Members need:
  • Tangible impact
  • Career advantages
  • Network of peers
  • Opportunities to actively serve
  • Recognition
  • Efficient organization
  • Short, focused commitments
slide30
How is NSPE using this information?

Increasing use of technology:

  • Launched a President’s Blog to provide a forum of topics affecting engineering.
  • Launched a NSPE group on FaceBook to enhance networking among engineers, particularly young engineers.
  • Continuing Education training available as Webinars - available either live or downloadable 24/7
slide31
How is NSPE using this information?

Increasing use of technology: (cont’d)

  • Spring Board of Directors meeting was held via teleconference/webinar
  • Use of electronic discussion and voting in for the House of Delegates and Board of Directors prior to Annual Conference
  • In planning stage to convert under-utilized HQ space into video-conference facility
slide32
How is NSPE using this information?

Clarifying Volunteer Roles & Duties

  • “Volunteer Task Catalog”
  • “State-Chapter Leaders’ Idea Exchange”
  • “Chapter and State Officer & Directors’ Duties” guides
  • “Chapter Leader Handbook” including “Chapter Activity Suggestions” and “A Year in the Life of a Chapter President”
  • “Legal Responsibilities: A Guide for NSPE and State Society Officers and Directors”
  • QuickBooks template for chapter or small state society treasurer use.
  • “How to Participate” guide for Engineers Week Programs
slide33

Questions to ask…

Thoughts to discuss.

  • How might a company’s leadership style evolve over the next few years based on these trends?
slide34

Questions to ask…

Thoughts to discuss.

  • Where will the dissonance occur between present and future company leaders?
slide35

Questions to ask…

Thoughts to discuss.

  • What steps should be taken to anticipate and resolve the dissonance between present and future company leaders?
slide36

Questions to ask…

Thoughts to discuss.

  • What specific steps need to be taken to establish and effective leadership development program for potential young leaders?
slide37
Summary:
  • Develop basic understanding of the primary characteristics of each generation.
  • Provide communication tools applicable to each generation.
  • Understand of how generational influences affect our interactions with others, both in volunteer associations and in the workplace.
slide38
Additional Resources

“Motivation Factors of Young Engineers” published by the NSPE PEPP-YEAC

“Leadership and the Emerging Generations” Webinar by Jeff VanKooten at the Center for Generational Studies

“Generations and the Future of Association Participation” by the William E Smith Institute for Association Research

The Center for Generational Studies www.gentrends.com

Robert Wendover , Managing Director

wendover@gentrends.com