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GLOBAL TRENDS & FORECASTS, 2013. Retail Horizons - Looking forward to 2020. December 2012. MATTHEW STYCH. ROBERT GREGORY. Research Director. Global Research Director. Retail in 2012 10 Trends for 2020 Flexibility Internationalisation of Emerging Market Retailers Mycommerce

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GLOBAL TRENDS & FORECASTS, 2013

Retail Horizons - Looking forward to 2020

December 2012

MATTHEW STYCH

ROBERT GREGORY

Research Director

Global Research Director

slide2
Retail in 2012
  • 10 Trends for 2020
    • Flexibility
    • Internationalisation of Emerging Market Retailers
    • Mycommerce
    • Market Polarisation
    • Direct to Consumer
    • Nostalgia
    • Hyperlocal Marketing
    • Community Retailing
    • Digital Engagement
    • Logistics as a Differentiator
  • Retail in 2020: Implications

Contents

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Should I exit international markets to focus on core home market?

Where does my food come from?

I want my voice to be heard

Does online need offline?

I want that NOW

I trust customer reviews

  • Shoppers are increasingly demanding more from retailers, who are having to face some uncomfortable questions.
  • 1. Retail in 2012

Is big-box dead?

Am I safe from Amazon?

I want value

I want convenience

CONSUMER

MARKET

Uncertainty over economy

Ageing population

Single households

Rising fuel prices

Saturation

Urbanisation

Weak non-food sales

Legislation

Rise of e-commerce

Increasingly fast-paced lifestyles

Tech-savvy

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Carrefour planet was seen as the retailer’s attempts to reinvent the hypermarket format, which has been losing share in Western Europe.
  • However, new CEO George Plassat has halted the roll-out of planet beyond 2012 given that converted stores had not performed as well as expected.
  • Carrefour planet was too costly to roll out on a wide scale and also caused confusion among shoppers about price positioning.
  • Failure of Carrefour planet, the retailer’s first major (and costly) attempt to revitalise the hypermarket, has sparked genuine concerns over the viability of the format.
  • The need to invest back in the core French market has ultimately led to Carrefour exiting non-core markets such as in South-East Asia.
  • 2012 also saw other retailers, such as Best Buy and Tesco, launch new strategies based on big-box slowdown.
  • Carrefourhalts roll-out of Carrefour planet concept in Europe beyond 2012.
  • Three events which impacted global retail in 2012:
  • 1. Retail in 2012
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