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DNA-based Tracking Technology

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Our cutting-edge DNA-based tracking technology offers unparalleled product protection through both overt (visible) and covert (invisible) security marking options. Featuring the innovative DNA.MultiMatrix™ Hologram, combined with barcodes and unique serial numbers, our system ensures virtually impossible decoding of DNA markings for positive identification. Each item is meticulously tracked with a unique record detailing its description, visual image, manufacturer, and origin, enabling comprehensive authenticity management and internet verification. Proven effective during the Sydney 2000 Olympics, our technology significantly reduced counterfeiting, safeguarding iconic trademarks and maintaining revenue integrity.

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DNA-based Tracking Technology

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  1. DNA-based Tracking Technology

  2. Product Protection • Overt (visible) or Covert (invisible) security marking options. • DNA MultiMatrix™ Hologram • Barcodes & Serial Numbers • DNA Matrix™ • Uniquely identifies an item. • The DNA marking is virtually impossible to decode.

  3. Positive Identification • A rigorous operations security procedure creates a unique record for each item. • Trace products by: • Unique Code (DNA Genetic Code, GUID, SKU, etc.) • Data Record includes: (Description, Visual image, Manufacturer, Origin, etc.)

  4. Authenticity Management • Internet Verification • Channel Tracking • Electronic ‘Provenance’ • Valuable Data Management Information (demographics, usage, etc.)

  5. Sydney 2000 Olympics Case study Australian Olympic Committee needed a solution to deter counterfeiting of official licensed Olympic product. DNA was selected as the product identification and authentication system over 100 other companies’ systems.

  6. Protecting the Sydney Olympics Case study • Focus on easily copied apparel • Protecting one of the world’s most famous trademarks • Secure labels and hang tags • In the field policing • Trademark Investigation Service

  7. Protecting the Sydney Olympics Case study • 37 month program • Produced 34M labels • Out of 3422 inspections - 507 violations (14.8%) • 77% of which occurred in first 3 months

  8. Protecting the Sydney Olympics Case study A very successful program, according to the Sydney Olympic Committee: “Revenues lost to counterfeiting were under 1% of the total.” Case study

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