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Ranking Factors, Algo Changes, Google & You. Ranking factors. How to influence these factors. Google+ followers: Social Dominion+ Facebook & Twitter: “Pay with a tweet” http://www.paywithatweet.com/sell.php. Backlinks: SENuke , PR websites, Wiki sites, oDesk. Fiverr only if desperate.

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Presentation Transcript
slide3

How to influence these factors

Google+ followers: Social Dominion+

Facebook & Twitter: “Pay with a tweet” http://www.paywithatweet.com/sell.php

Backlinks: SENuke, PR websites, Wiki sites, oDesk. Fiverr only if desperate

dealing with penalties

Is it a manual or algorithmic penalty?

Manual Clues Webmaster Tools messages and site:yoursite.com searches

Brand name searches - not a good indicator

Algo clues Traffic drops within a few days of algo going public*

Lack of manual penalty clues

*Google updates: http://www.seomoz.org/google-algorithm-change,

http://seotrainingdojo.com/google-panda-and-penguin-updates.html

Dealing with penalties

dealing with penalties1

Dealing with the algorithmic “penalty”

  • Fix issues that the algo update addressed (e.g. Page Layout Update)
  • Increase presence on social media
  • Improve on anchor text variety (“Click here”, “http://yoursite.com/page/”, naked URLs)
  • Increase a number of “NoFollow” links
  • Increase a number of deep links
  • Increase a number of citations
  • Wait for a re-crawl

Dealing with penalties

dealing with penalties2

Dealing with the manual penalty

  • Clean up any BlackHat stuff, including, but not limited to:
    • Hidden Text/links (CSS, JS or HTML)
    • Scraped/Automatically generated/Hard-to-read content
    • Cloaking (Mobile browsers OK)
    • Excessive ads
    • Keyword stuffing
    • Rich Snippets abuse
    • Excessive backlinking that may have hurt you
    • User-generated spam (spammy free accounts, spammy posts on forums & blogs)
    • See more here
  • Disavow tool links: https://www.google.com/webmasters/tools/disavow-links-main (use sparingly and with care)
  • Check for malicious code (Webmaster tools does a pretty good job of notifying you of a compromised site)
  • Reconsideration requests https://www.google.com/webmasters/tools/reconsideration

Dealing with penalties

social media chatter branding

What are the most important social media signals

  • Facebook likes and shares (public)
  • Authorship & Google +1’s
  • Tweets and retweets
  • Social bookmarks
  • Blogosphere chatter
  • Press Releases and sharing of the same
  • Usage of shortened URLs on Social media
  • CTR on shortened URLs (ShortTask.com)
  • Notes:
  • -Do not rely on just one tactic for obtaining all of the above. Instead use a variety (pay with a tweet, Social Dominion, crowdsourcing & outsourcing)
  • -Use the full the brand name whenever possible, unless it reads awkward

Social Media Chatter = Branding

snitching on your competition and other useful resources

Rich snippets issues: http://support.google.com/webmasters/bin/request.py?contact_type=rich_snippets_feedback

Reporting rich snippets spam: http://support.google.com/webmasters/bin/request.py?hl=en&contact_type=rich_snippets_spam

Report webspam: https://www.google.com/webmasters/tools/spamreport

Report buying links: https://www.google.com/webmasters/tools/paidlinks?pli=1&hl=en

Free WP authorship plugins: Google Author Link & AuthorSure

Snitching on your competition and other useful resources