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  1. Project Management Product life cycle neil@minkley.fr

  2. Reminder: project life cycle Advisability study Feasibility study Business case Planning Execution Closure Charter Budget Project supervision Schedule Project plan Plan implementation Scope Requirements Product creation Product launch Summary requirements

  3. A product is born… Advisability study Feasibility study Business case Planning Execution Closure Charter Budget Project supervision Schedule Project plan Plan implementation Scope Requirements Product creation Product launch Summary requirements ...after gestating throughout the life of the project!

  4. Product life cycle Advisability study Feasibility study Business case Planning Execution Closure Charter Product creation Product launch Evolution End of life

  5. Product launch Advisability study Feasibility study Business case Planning Execution Closure Charter • The PM is usually involved, in cooperation with Marketing & Sales Product creation Product launch Evolution End of life

  6. Product evolution Advisability study Feasibility study Business case Planning Execution Closure Charter • Content: • ongoing or occasional updates • “massive” enhancement • Container (the software): • corrections • updates • revisions Product creation Product launch Evolution End of life

  7. End of life of the product (1) Advisability study Feasibility study Business case Planning Execution Closure Charter • The product is frozen: • no further content evolution • software remains in its final state Product creation Product launch Evolution End of life

  8. End of life of the product (2) Advisability study Feasibility study Business case Planning Execution Closure Charter • The product may remain in service for a while but with… • technical problems, • customer discontent, • the need for a replacement. Product creation Product launch Evolution End of life

  9. Product life cycle Advisability study Feasibility study Business case Planning Execution Closure Charter Product creation Product launch Evolution End of life

  10. Questions?

  11. Factors influencing the life of a product • Market and competition • User needs/requirements • Price • Business model • Target platforms / Technical environment

  12. Market and competition • Market evolution • Competitors’ products • Product positioning (content, features, performance) • Novelty and innovation • Clear and simple sales arguments • Distinctive features

  13. User needs/requirements • Evolution of needs • User feedback • Commercial partners (sales reps, distributors…) • Customer Services Better products please!

  14. Price and business model • Market demand & supply • Direct impact on product • Sales channels • How revenue is generated

  15. Online EHM Business Model GENERAL PUBLIC (DIRECT) INSTITUTIONS (DIRECT) Businesses, eg Le Figaro (editors) Subscribers Intranets, eg Lagardère Public libraries, eg Ville de Massy Authentication EHM free of charge Search engines, eg Google, with keyword encyclopédie Institutions abroad, eg LearnAlberta Institutions abroad, eg Institut canadien du service extérieur Subscription HM site DHO Fee-based EHM Subscription LOs Club-Internet subscribers French schools via the KNÉ Authentication Affiliated site users, eg (hypothetical) Le Monde EHM free of charge Canadian institutional customers via De Marque Business customers via DataPasse (IDM) Subscribers GENERAL PUBLIC (INDIRECT) INSTITUTIONS (INDIRECT)

  16. Platforms / Technical environment • Target platforms • Compatibility • Dependencies • Development, testing and maintenance costs • Development tools • Focus required • Fewer problems with online applications

  17. Questions?