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Mintel Oxygen Reports. University of Rochester Sarah Blaney , Mintel Education | sblaney@mintel.com Monday, October 28. Who is Mintel?. Consumer, Product and Market Intelligence

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Mintel Oxygen Reports


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    1. Mintel Oxygen Reports University of Rochester Sarah Blaney, Mintel Education | sblaney@mintel.com Monday, October 28

    2. Who is Mintel? Consumer, Product and Market Intelligence Mintel is a leading global supplier of consumer, product and market intelligence. For over 40 years, Mintel has provided insight into key worldwide trends, offering exclusive data and analysis that directly impacts client success. London Chicago Tokyo Shanghai New York Kuala Lumpur Mumbai Singapore Sydney

    3. EXPLORE FOR MANY, A MINTEL REPORT IS THE STARTING POINT WHEN EXPLORING A CATEGORY OR WHEN TRYING TO FIND OUT WHAT'S HAPPENING QUICKLY.

    4. MORE THAN 70,000 PEOPLE IN 5,000 COMPANIES AND INSTITUTIONS WORLDWIDE USE MINTEL THESE INCLUDE…

    5. 4 OUT OF 5 OF THE WORLD’S LARGEST CPG COMPANIES USE MINTEL TO IMPROVE THE SUCCESS OF THEIR PRODUCT INNOVATION, MARKETING COMMUNICATIONS AND STRATEGY.

    6. 17 OUT OF 20 OF THE MOST EFFECTIVE ADVERTISING AGENCY NETWORKS IN THE WORLD USE MINTEL REPORTS FOR NEW BUSINESS, PLANNING AND CLIENT SERVICING.

    7. ALL OF THE TOP 25 GLOBAL BEAUTY BRANDS USE MINTEL

    8. 7 OUT OF 10 OF THE WORLD’S LARGEST BANKS USE MINTEL REPORTS FOR PRODUCT DEVELOPMENT, MARKET ANALYSIS AND STRATEGY.

    9. 4 OUT OF 5 OF THE WORLD’S MOST SUCCESSFUL RETAILERS USE MINTEL TO DEVELOP THEIR OWN BRAND OFFERINGS, UNDERSTAND THEIR COMPETITORS’ SHOPPERS AND MANAGE THEIR SUPPLIERS.

    10. Academic… • We work with the majority of Universities in the US, leading academic institutions in the UK and an increasing number of international educational establishments. • Academic programs where Mintel is used includes: • Advertising • Art and Design • Business to Business • Drink • Entrepreneurship • Finance • Food service • Food • Health and Beauty • Leisure and Hospitality • Technology • Travel

    11. Session Objective • To ensure students and faculty can easily find information on consumer behaviors behind 14 b2c categories including market sizing and brand shares. Learn… • Profile set up • Navigation of the Mintel homepage • Walk through the sections / chapters of the report • Key word searches • Export basket, saving searches

    12. Why Mintel Reports? Becoming the industry expert by knowing the market, the consumer and everything in between. • Learn about consumers attitudes and behaviors towards a specific industry • Buying frozen dinners to attending music festivals • Track absolute sales for industry over time • Backdated sales history of 5 years • Forecasted sales for next 5 years • Compare brand shares for leading companies • Monitor retail outlets performances • Track social media for specific industry • Look at how leading brands use social media to reach consumers • Compare total number of online mentions for leading brands • Look at marketing and advertising campaigns • Analyze new product launches for product innovation and competitive insight

    13. To Recap YOUR SUB NEW GLOBAL UPDATE Mintel Oxygen Reports www.academic.mintel.com US Leisure & Entertainment Series US Transportation Series US Multicultural Series US Financial Services Series Global Coverage Mintel Market Sizing Mintel Global New Products Mintel Inspire New Oxygen Reports Beta Site Mintel Reports: China Mintel Reports: Brazil