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2014 Detachable x2 Portfolio: Drive Innovation for Higher Margins

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Enhance detachable portfolio with innovative features like lap usability, hard drive additions, and versatile keyboard covers. Maximize margins with robust accessories ecosystem.

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2014 Detachable x2 Portfolio: Drive Innovation for Higher Margins

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  1. 2014 vPC Detachable Portfolio

  2. 2014 Detachable Objectives • Drive a Good/Better/Best detachable portfolio: • Slatebook: $399-449 • Pavilion/Split: $499-699 • ENVY: $849+ • Offer a compelling alt to Intel to drive higher margins at more aggressive price bands • Make tablet & clamshell usable in the lap • For select platforms, add hard drive to tablet • Add soft/thin keyboard cover to the mix (as both default and accessory option) • On ENVY platforms, enable mobile video & lean-back usage model with integrated stand and wireless keyboard capability • Design platforms for robust accessories ecosystem to drive margin

  3. 2014 Detachable x2 Portfolio Overview $499-699 $399-449 $849+ ENVY SlateBook Pavilion/Split 30% of mix 55% of mix 15% of mix

  4. 2014 Detachable x2 Portfolio Overview SlateBook ENVY Pavilion $849+ 2C14 (OOC) $499-$699 2C14 (OOC for Intel) $399 2C14 $449 2C14 $599-$699 2C14 (OOC for Intel) 10.4mm 13.2mm 14.1mm 9.5mm 9.7mm Sagan 13.3” Pavilion/Split Hubble 11.6” SlateBook Sagan 13.3” SlateBook Hubble 11.6” Pavilion/Split Hawking 14.0” ENVY Dual boot Dual boot Dual boot Metal Uni-body Wireless thin KB FHD/QHD (opt bond) 128/256GB Plastic Uni-body / BBY Dock HD/FHD 500GB Plastic Uni-body Soft KB HD/FHD 16/32/64GB Plastic Uni-body Soft KB HD/FHD 32/64GB Plastic Uni-body Dock HD/FHD 500GB 5.5-9.5 hours 6.5-10 hours 8 hours 7.3 hours 8.3 hours

  5. 2014 Detachable x2 Portfolio Overview - Docking Hubble 11.6” SlateBook Sagan 13.3” SlateBook Hubble 11.6” Pavilion/Split Sagan 13.3” Pavilion/Split Hawking 14.0” ENVY Default Dock Acc. Dock New = extra battery = wireless

  6. Backup

  7. Creation Battery Life Performance Home Mobility Consumption True Mobility 2014 Win8 Detachables Positioning • Mixed Usage • 50% Tablet/50% Notebook • Thrill Seekers, Fashionistas Notebook Detachable Hubble 11” A I with dual batt • Notebook First • 25% Tablet/75% Notebook • Aspirers, Thrill Seekers Sleekbook Detachable Sagan 13” A I with dual batt . • Mixed Usage • 60% Tablet/40% Notebook • Thrill Seekers, Fashionistas “Ultratab” Detachable Hawking 14” . Keyboard-first Touch-first 11” 13” Ultratab Detachable Notebook Detachable 14” Sleekbook Detachable  e A = AMD I = Intel Average Excellent  e Below Average Good

  8. Creation Battery Life Performance Home Mobility Consumption True Mobility 2014 Android Detachables Positioning • Tablet First • 75% Tablet/25% Notebook • Aspirers, Thrill Seekers SlateBook Hubble 11” • Mixed Usage • 60% Tablet/40% Notebook • Aspirers, Thrill Seekers SlateBook XL Sagan 13” . Keyboard-first Touch-first 13” 11” SlateBook SlateBook XL  e Average Excellent  e Below Average Good

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