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Modernis ation 1950-2010. 1950. 2010. The historical background of the changes. Germany. Hungary. 1950s – Stalinist model , totalitarian dictatorship . 1956 – revolutinon , huge emigration . 1960s – ease in the politics 1970s – loans , debts 1989 – change of regime

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The historical background of the changes
The historicalbackgroundofthechanges



1950s – Stalinist model, totalitariandictatorship.

1956 – revolutinon, hugeemigration.

1960s – ease in thepolitics

1970s – loans, debts

1989 – changeofregime

1990s – slowpoliticaltransformation

  • 1949 – dividedinto West and East Germany (FRG & GDR)

  • 1950s – rebuilding, the West flourishes

  • 1961 – buildingof „The Wall“, thetwo countries separated

  • 1970s – petrolcrisis -> economiccrisis

  • 1989 –„peacefulrevolution“

  • 1990 – reunification

Inventions innovations in the last 60 years
Inventions & InnovationsIn the last 60 years

  • Petrochemicals

  • Electronics

  • Aviation (=airtransport)

  • Space exploration

  • Digital networks

  • Biotechnology

  • Software Information Technology

Employment in hungary and germany
Employment in Hungaryand Germany

The change of prices in germany
The change of pricesinGermany


An averagefamilyconsistedofmorethantwochildrenuntilthe end ofthe 1960s thenthisnumberkeptincresingandnowitisbelow 2. Nowadays in avargefamilythereis 1,4 children.

DuringWorld War II. menweresenttothefronts, so there was a hugeneedforlabourwork. Women startedworking in factories, bythe end ofthe 1950s morethan 35% womenwereworkingand a quarterofthem was married.

Jobs and women
Jobs andwomen

Women weresenthome after theygotmarried.

Jobs were mainlyindustrial and agricultural, secretarial work.

Women were still obligated to the status of housewife and men were the main breadwinners in the family. Children, including teenagers, were to be seen and not heard but by the mid-1950’s, that was becoming more difficult because of newfound freedoms, rock and roll music, and other outlets teenagers had available to them.

Marriage in the 1950s
Marriage in the 1950s

The different socialchangesinfluencedthelivesofcouplestoo.

Arrangedmarriageswerequitepopular in the 1950s.

Change of commercials ads
Change ofcommercials/ads


  • 1st period – introducingthegoods

  • 2nd period –“associatedvalues“

  • 3rd period – entertainmentortherecommendationof an expert

  • Communistpropagandaappears


Lake Balaton in Hungary

„Tibi” chocolate

Hungarian Air TransportCompany




Link 1

Link 2

The 1960s
The 1960s

The Beatles



Flower power revolution


In the 1960s thestrictpolticalandsocialideaswerelesspopular, therewerelessandlessarrangedmarriages in the time and not onlymentality but fashionandeverydaylifechangedradically.

The 1970s
The 1970s



The hairmusical


Anti-war protests


Beginning of the AIDS pandemic. 

Rejection of smoking based on health concerns increased throughout the western world.

Michael Jackson, Madonna


Nowadaystheaverageageofgettingmarriedformenis 30,9. Forwomenitis 28,2.

People live in „patchwork“ families. Most peoplegetdivorcedonceandgetmarriedagain.

Our everyday life
Oureveryday life

New types of musicappeared house techno…

Free market + capitalism

Socialcontactsareoftenarrangedonsocialnetworke.g. facebooktwittermyspace

Technicalinventionsinfluenceeveryday life… mobile phone internet

F a s h i o n is passion

f a s h i o nis passion


of the 50s

The fashion of 1950’s is often considered to be graceful compared to fashion in other periods of fashion in the 20th century. Those years showed women how to create and underline a perfect figure.

Daily visits to hairdresser’s and changing outfits, several times a day were a mandatory ritual that every woman had to stick to. The ideal housewife with a vacuum cleaner in hand had to look perfect with make-up, high heels and a hair job…


of the 60s

The ‘Legendary 1960s’ is the brightest decade in the history of fashion. 1960s clothing is free and expressive. It’s the period of the so-called “youth fashion. Rapidly growing standards of life led to the appearance of a new generation of young people who became financially independent from their parents. They wanted to be different. They wanted to listen to different music and wear different clothes ..


of the 70s

It's all love,peace and freedom in the 1970s, in fashion too. In the beginning of the seventies there wasn't one prescribed fashion trend. The idea was ‘Everything goes’.Midi, mini, maxi or hotpants. Everyone chooses the style they like. Freedom !


of the 80s

1980s fashion for women taught us terms like jelly bracelets, jelly shoes, neon clothing, leg warmers, shoulder pads, and, Guess jeans. They also brought back polka dots.

Oversized sweatshirts that you could fit a truck inside over tight leggings were the norm .


of the 90s

1990’s fashion was the witness of a wide variety of fashion trends and fads. From the somewhat bizarre to the revival of the seventies, the nineties was the decade that had them all.

90’s fashion was also about Goth fashion which was a natural evolution from the punk fashion of the late eighties.


of the 21 century

Though 2011 will see us move still further from the economic woes of recent history, don't expect a massive change in the tangent of fashion: the major excesses of the last decade are gone and 2011 fashion trends will accomodate the fact that we'll be buying less but spending more.

By day it's all about high waists, wide legs, soft blouses,high boots and '70s accessories. By night, all that shimmers is gold. Flowing, draping dresses in high-shine fabrics or metallic hues are perfect for evening '70s glamour. Be bold and don't hold back, this look is about balancing softness with boldness.

Thanks for your attention

Anna Martoncsik


David Natalis