“Building” Successful Multi-Tenant Drives

1. “Building” Successful Multi-Tenant Drives Friday, May 15, 2009 Made possible through the generous support of:

2. New York Blood Center 2008-9 Volunteer Leadership Campaign

3. New York Blood Services 2008-9 Volunteer Leadership Campaign Current Real Estate Chair: Robert R. Merck, Sr. Managing Director Real Estate Investments, MetLife

4. Sector Success Law Firms Competition Yankees High School Competition NYPD Commissioner’s Cup

5. April 3, 2008 Real Estate Kick Off Luncheon • Invitees and Attendees Top-Level R.E. Management • Hosted by MetLife in Board Room at 200 Park • William J. Mullaney, President of Institutional Business • Robert Merck, Senior Managing Director, R.E. Investments • Brian J. Fox, Chief Marketing Officer, R.E. Investments • Three-piece focus • NY Blood Center and Community/Hospital Needs • “Skyscrapers for Life” Program: Current Level of Giving, Goals and Recognition • How to Run a Successful Drive in a Multi-Tenant Building

6. “Skyscrapers for Life” History

7. Top Three Multi-Tenant Programs of 2007 Total donations from multi-tenant drives equaled 3,250 in 2007, of which 71% came from blood drives at buildings of these top three companies. Tishman Speyer alone accounted for 38% of total donations.

8. 2008-9 Real Estate Sector Goals • Reach a minimum of 4,000 Pints in Fiscal Year 2008-9 (April ‘08 through March ‘09), • Raise the number of participating buildings in the program from 56 (prior period) to 75 in Fiscal Year 2008-9

9. Keys to “Skyscrapers for Life” Success • Competition • Recognition • Active Outreach • Customer Focus • Project Management

10. Ingredients for Successful Multi-Tenant Drives • Senior Level Commitment • Space • Tenant Involvement • Pre-Drive Communication & Advertising • Pre- and During-Event Property Mgmt. Engagement • Donor/Tenant Recognition

11. 2008-9 Competition (April 2008 - March 2009) Companies and Buildings Compete in Four Categories • Property Management Group of the Year • Most Donations by a Property Management Group • Property of the Year • Most Donations at a Single Property • Best New Property • Most Donations at a New Property • Greatest Increase (Single Property and Property Management Group) • Biggest increase over 2007-8 Donations at a Property/Management Group) • Tenant of the Year • Nominated by Management Group for Outstanding Participation

12. Property Management Asks/Tactics • Tenant Kick off Meetings • Property management invites tenant reps to kick off meeting • Blood center runs meeting, distributes materials • Create tenant recruiters - ask tenants to recruit from their ranks • In-Building Advertising • Signs, posters, elevator captivate screens • Regular Reminder E-mails to Tenants from Property Management • Sign Up Tables in Lobby 1-2 Weeks Prior to Drive • Recognition

13. Real Estate Weekly New York Advertisement After Kick Off April 16, 2008 Issue of Real Estate Weekly New York Announced the Competition, Asked Management Co.s to Get Involved, and Gave Contact Details Ad Placement Courtesy of The Real Estate Board of New York

14. “Skyscrapers for Life” 2008-9 Campaign Results +1,318 (36%) • Goal of 4,000 pints exceeded by 891 pints (22%) • Goal of engaging 75 buildings surpassed; 76 participating buildings

15. Top Five Programs, April - March, 2007-8 vs. 2008-9 +395 (26%) -14 (-2%) +318 (144%) +268 (112%) +170 (486%)

16. Competition Results Recognition Event Scheduled for June 10

17. Targets and Strategy for 2009-10 Donations Relative to Sector/Size/Trend Rising Stars New Growth Candidates Growth Potential Stars Stagnants *Based on Boston Consulting Group Growth-Share Matrix

18. 2009-10 Skyscrapers for Life Goals • Reach a minimum of 6,000 Pints in Fiscal Year 2009-10 (April ‘09 through March ‘10), • Raise the number of participating buildings in the program from 75 to 100 • Raise average per mobile from 32 to 35 • New Category for recognition event – “Highest Average Donations per Drive”

19. Questions?