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Welcome to t he Traffic & Conversion Summit Notes Webinar. Housekeeping 101. Yes we are recording, yes you will get a copy I’ll do a full Q&A at the end of the call I’ve got a surprise for you (and no it’s not something to buy) . Welcome to t he Traffic & Conversion Summit Notes Webinar.

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housekeeping 101
Housekeeping 101

Yes we are recording, yes you will get a copy

I’ll do a full Q&A at the end of the call

I’ve got a surprise for you

(and no it’s not something to buy)

tonight s agenda
Tonight’s Agenda

My Big Takeaways From T&C

The 5 Pillars Of Business

Tripwire Examples You Can Model

The Big Switch

tonight s agenda1
Tonight’s Agenda

Short Reports That Lead To Big Profits

How To Get Started Now

The Surprise

Q&A Session

my biggest takeaways from t c
My Biggest Takeaways From T&C

Buying Itself Has Become A Hobby

Your Numbers Dictate Your Future

Standing Out Is Required

buying itself has become a hobby
Buying Itself Has Become A Hobby

Less Consumer Access To Credit

Customers Looking For Their Fix

They Need A “Lot Of Littles”

You Deserve This

Release The Dopamine

your numbers dictate your future
Your Numbers Dictate Your Future

“The person that can spend the most to acquire a new customer wins” – Perry Belcher

standing out is required
Standing Out Is Required

Give Your Fans

An Experience

Make It Unique

Make It Fun

Make It Different

the five pillars of business
The Five Pillars Of Business

Lead Magnet


Core Offer

Profit Maximizer

Return Path

lets do some maths
Lets Do Some Maths ;-)

10,000 Optins

20% will spend $7

20% of them will spend $47

20% of them will spend $497

20% of them will spend $12,000

lead magnet
Lead Magnet

This is a free ethical bribe to get the email address


Low end, impulse purchase offer (under $20) that offers 1 solution, to one problem

Usually a trick, a hack, or something they can digest quickly

core offer
Core Offer

This is typically your big bag of stuff, or your core offer that you offer everyone who buys the lower ticket product

profit maximizer
Profit Maximizer

These are usually immediate upsells or additional offers you show your customers while they are on your email list or in your marketing funnel

return path
Return Path

This is how you plan on getting your people back to the main offer over and over again.

Usually its best to offer them different modalities to return (audio, video, pdf, webinar, personal call, etc)

here s the thing
Here’s The Thing

If you’re not offering a low ticket offer, you’re missing out on customers who might be interested

If you’re not offering additional offers you’re leaving money on the table

how to give yourself a 12 raise
How To Give Yourself A 12% Raise

Offer An OTO to every purchase …

The Easiest Offer …. Can I Help You???

tripwire examples
Tripwire Examples

Black Friday Bootcamp



tripwire examples1
Tripwire Examples

Credit Card Knifehttp://www.timreallylikes.com/knife

Frank Kern Book


another example
Another Example

Check this out


how to win in 2014
How To Win In 2014

Figure Yourself Out First

Be Authentic

Get Results First

Let Your Customers Tell Your Story

figure yourself out first
Figure Yourself Out First

What do you enjoy?

What gives you energy & satisfaction?

What do you suck at?

Where do you always seem to fall?

be authentic
Be Authentic

Your customers aren’t stupid

Your customers want someone like themselves

People respect “I don’t know”

Know, Like, and Trust

let your customers tell your story
Let Your Customers Tell Your Story

Stop talking about how awesome you are

Let your customers say it instead

Testimonials over everything

Social proof is more important than ever

the big switch
The Big Switch

Burn Out & Frustrated

Where Can I Win?

Facebook vs Kindle

Two Steps Ahead

Scale & Build The Machine

burn out frustrated
Burn Out & Frustrated

Ended A Business Partnership in 2012

Depressed A Majority Of 2013

I Had Sold All My Tricks In My Current Market

I Had Zero Interest In Going Any Further

where can you win
Where Can You Win?

I Had A Following, I Just Needed A New Direction

Where Could I Get A Quick Win?

What Interested & Excited Me The Most?

facebook vs kindle
Facebook vs Kindle

I Had To Make A Choice FB vs Kindle

Legitimate Killers on FB



The Look

The Support

two steps ahead
Two Steps Ahead

Stop Making It Complicated

Lets Your Customers Grow With You

Radical Honesty & Transparency

scale build the machine
Scale & Build The Machine

Start with a wide reaching product

Scale and narrow your focus over time

Continue to raise your prices

Combine everything at the end

short reports
Short Reports

Covered extensively in the 2013 Webinar

Basic Formula: Why, What, How, If/Then

Interview Experts

1 Problem, 1 Solution Reports

Keep Them SHORT

how to get started now
How To Get Started Now

Take The 2014 Traffic & Conversion Notes

Take A Section You’re Interested In & Do It

Report On Your Results

Survey Your List For The Next Step

Repeat Steps 1 Through 5

Sell It & Scale It

here s why this will work
Here’s Why This Will Work

Action = Accomplishment


The Key Is To Keep It Small

Think “Do My Customer Believe They Can Do This?”

What Is The Next Step?How Can You Automate It Or Make It Faster?

the funnel
The Funnel

$9.95 - $17 FE

$97 OTO

$47 Downsell

survey scale up
Survey & Scale Up

Ask your list what they want next

Give it to them

Combine everything at the end

the surprise
The Surprise

How Would You Like Transcripts Of Our Time Together Tonight?

then do this
Then Do This

Post On Facebook (tag me – Tim Castleman) and answer the following question:

What was the best part about tonight’s training?


one more thing
One More Thing …

I want to tell you about the one thing I’ve done this year that has added about $30,000 to my bottom line …

it s allowed me
It’s Allowed Me …

To better understand why my customers act and buy the way they do, write high converting fast sales letters, and double my webinar close rates …

i wrote this letter
I Wrote This Letter …

In 45 minutes on boozed filled plane from

San Francisco To San Diego

on webinars
On Webinars ….

25% Average Close On My Live Webinars

it s also given me
It’s Also Given Me

A way to scientifically enter new markets and quickly grow and scale my business ….

here s the secret
Here’s The Secret

I haven’t even listened to the entire thing and I’ve done none of the exercises they recommend

you should check it out
You Should Check It Out


when you pick it up
When You Pick It Up…

I’ll give you a copy of my

5 Figure Blueprint Training That Covers- Writing Short Reports

- Webinars

  • Multi Week Training
  • Software 101And More …
just send me a copy
Just Send Me A Copy …

Of Your Receipt To