1 / 4

“Place”

“Place”. The Marketing Mix Project. Channels of Distribution . The path a product takes from producer or manufacture to the final user Intermediaries: Wholesales, retailers, Agents Direct vs. Indirect distribution Direct=no intermediaries Indirect=one or more intermediaries

kennan
Download Presentation

“Place”

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. “Place” The Marketing Mix Project

  2. Channels of Distribution • The path a product takes from producer or manufacture to the final user • Intermediaries: Wholesales, retailers, Agents • Direct vs. Indirect distribution • Direct=no intermediaries • Indirect=one or more intermediaries • For your project, please include • Discuss which channel members your business in the channel for your product • Intermediaries, direct or indirect channels. • Most products have more than one channel of distribution. Discuss three for your product • The use of vocabulary terms found in the textbook

  3. Distribution Intensity • This has to do with how widely a product will be distributed • Exclusive: protected territories for distribution in a given geographical area (Image Sports Products only at GNC) • Selective: Limited number of outlets in an area used to sell the product (Ralph Lauren) • Intensive: Involves the use of all suitable outlets to sell a product (Quaker State Motor Oil) • e-commerce: Online shopping location (Exepedia.com) • For your project, please include • Briefly describe the distribution intensity of your product • The use of vocabulary terms found in the textbook

  4. Examples and diagram • For your project, please include • A diagram similar to this one from your book (pg. 378) • Channel A-E

More Related