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‘Let’s Work Together’ at The Glades Steve Beverley (CSC) Natalie Owen (Vipre UK Ltd) PowerPoint Presentation
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‘Let’s Work Together’ at The Glades Steve Beverley (CSC) Natalie Owen (Vipre UK Ltd)

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‘Let’s Work Together’ at The Glades Steve Beverley (CSC) Natalie Owen (Vipre UK Ltd) - PowerPoint PPT Presentation

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‘Let’s Work Together’ at The Glades Steve Beverley (CSC) Natalie Owen (Vipre UK Ltd)
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  1. ‘Let’s Work Together’ at The GladesSteve Beverley (CSC)Natalie Owen (Vipre UK Ltd) Capital Shopping Centres and Vipre UK Ltd

  2. Presentation Contents • Capital Shopping Centres (CSC) • CSC Sustainability Credentials • CSC Travel Plans • The Glades – London • Project Background • ASTUTE (EU Project) • Measures Implemented • Project Consortium • Survey Stats • Launch Event • Travel Booklet • The Future – TMA/BTCTEP • Measures 2008/09 • Summary/Tips Capital Shopping Centres and Vipre UK Ltd

  3. Capital Shopping CentresCreating places for tomorrow’s customers Chimes, Uxbridge Lakeside Boardwalk, Thurrock Capital Shopping Centres and Vipre UK Ltd

  4. Capital Shopping CentresGreat British coverage Braehead Eldon Square MetroCentre Manchester Arndale Victoria Centre The Potteries Chapelfield St David’s St David’s 2 Westgate A D B • 12.6 million sq. ft. of space • 2,021 units • 225 million customer visits a year C Cribbs Causeway A: The Harlequin B: Lakeside C: The Glades D: The Chimes Capital Shopping Centres and Vipre UK Ltd

  5. 2006 Scheme Location 1 MetroCentre Gateshead 2 Bluewater Dartford – Greenhithe 3 Meadowhall Sheffield 4 The Trafford Centre Manchester – Trafford 5 Lakeside Shopping Centre Grays – Thurrock 6 Merry Hill Centre Brierley Hill 7 the centre:mk Milton Keynes 8 East Kilbride Shopping Centre East Kilbride 9 Manchester Arndale Manchester 10 Whitgift Centre Croydon 11 Eldon Sq. Shopping Centre Newcastle upon Tyne 12 Bullring Birmingham 13 The Harlequin Watford 14 The Telford Shopping Centre Telford 15 Festival Place Basingstoke 2006 Scheme Location 16 The Mall at Cribbs Causeway Bristol 17 Brent Cross Shopping Centre London – Hendon 18 Queensgate Shopping Centre Peterborough 19 The Victoria Centre Nottingham 20 The Arndale Centre Luton 21 Braehead Shopping Centre Renfrew, Glasgow 22 Kingfisher Shopping Centre Redditch 23 WestQuay Southampton 24 Frenchgate Shopping Centre Doncaster 25 Almondvale Shopping Centre Livingston 26 White Rose Shopping Centre Leeds 27 The Oracle Reading 28 Clyde Shopping Centre Clydebank 29 The Glades Bromley 30 Cwmbran Shopping Cwmbran Capital Shopping CentresLeading market position9 of the top 30 UK shopping centres Source: Trevor Wood Associates 2006 Going Shopping Guide Capital Shopping Centres and Vipre UK Ltd

  6. Liberty International GroupCorporate Responsibility (CR) Sustainability Credentials • Published carbon footprint • 95% energy purchased from renewable sources • Travel plans for shopping centres • Waste streaming and recycling • Economic progress through regeneration (100% brownfield) • Independently audited Capital Shopping Centres and Vipre UK Ltd

  7. MetroCentre, Gateshead – planning obligation Appointment of Sustainable Travel Manager Why travel plans? Commercial Choice for customer Environment Corporate responsibility Content of travel plan Infrastructure Information Partnerships Capital Shopping CentresTravel Plans Capital Shopping Centres and Vipre UK Ltd

  8. Retailers Local Authority Transport operators Local businesses The Glades Shopping Centre (exemplar) Capital Shopping CentresTravel Plans - Partnerships Capital Shopping Centres and Vipre UK Ltd

  9. The Glades Shopping CentreLondon Borough of Bromley Challenges: • 150 businesses – 3000 staff • Communication – lack of email/ internet • Variety of shift patterns • Turnover of staff • Conflicting corporate policies Capital Shopping Centres and Vipre UK Ltd

  10. Project Background (2005 to present)Establishment and Development • Travel Plan complete – evidence base • 1st implementation stage • Support and commitment from businesses • Steering group • Marketing and media • Green Guardian Sponsors • Branding • Launch event • Travel booklet • Pilot studies • Awards Capital Shopping Centres and Vipre UK Ltd

  11. 6 cities– London, Dublin, Graz, Budapest, Grenada, Siracusa Funding – Transport for London & EU Aim – Overcoming the barriers to cycling and walking/ Public and Private sector/ Toolkit London – The Glades shopping centre & The London Borough of Bromley Benefits – Networking, dissemination, learning best and worst practice, European promotion, funding, access to expert knowledge Retailers The ASTUTE ProjectAdvancing Sustainable Transport in UrbanAreas To promote Energy Efficiency Capital Shopping Centres and Vipre UK Ltd

  12. Glades Travel Plan Glades Travel Plan booklet for staff and visitors Glades website host to electronic Travel Plan booklet 214 Personalised Travel Information Packs distributed to Glades staff by CEN (partner in the ASTUTE project) M&S staff survey Internal site audits of M&S, H&M, Boots and Debenhams – support from general managers for pilot studies to take place Robust Travel Plan Steering Group established - Meeting at least every 6 weeks comprising LEPT, Capital Shopping Centres (General Member, Marketing Manager and Sustainable Travel Manager), CEN and Vipre. Liaises with Seltrans Travel Plan supported by CSC’s parent company Liberty International PLC Consultant sits on Merchants Association and Business Breakfast meetings: Glades Travel Plan standing item Measures Implemented2006/2007 Capital Shopping Centres and Vipre UK Ltd

  13. Personal relationships built between the consultant and CSC, the Glades management, store managers, Bromley Town Centre Manager and the local / national press, as well as local partners such as Bromley Council, transport operators and developers. Significant work time allocated to development of Travel Plan by CSC. Glades Marketing Manager incorporating Travel Plan measures into corporate branding Standing weekly item in the News Shopper’s Green Guardian column Full page News Shopper editorial reserved to promote Glades Travel Plan launch, 22 September 2007, and double page spread advertising results of launch Consultant sits on Green Guardian Steering Group Development of a local travel information booklet for staff and visitors Annual Green Guardian Awards – Vipre consultant nominated on judging committee Formally confirmed full support from Bromley Town Centre Manager Measures Implemented2006/2007 Capital Shopping Centres and Vipre UK Ltd

  14. Project ConsortiumCommitted Partners • Bromley Town Centre Manager (part of Bromley Council) • Local Interest Groups and other Community Stakeholders • TfL TDM Unit • The Glades Marketing Manager • The Green Guardian • The I Move London Campaign • The London Travel Awareness Team • The local Bromley bike company • The Merchants’ Association (representing retailers in The Glades) • The News Shopper (local paper) • Bromley Town Centre Manager Capital Shopping Centres and Vipre UK Ltd

  15. 102 survey respondents Businesses only 42% car (alone) 12% walk 36% bus 4% train 4% car with others 2% car with passenger 0% motorcycle, 0% cycle, 0% underground, 0% bike/train 0% tram, 0% taxi, 0% company car, 0% dropped off Survey StatisticsAttitudinal and Mode (Travel Plan) National average of single car use is 71% Greater London – 41% Central London – 12% Outer London – 66% (National Travel Survey 2001) Capital Shopping Centres and Vipre UK Ltd

  16. Survey StatisticsAttitudinal and Mode (Launch Event) Capital Shopping Centres and Vipre UK Ltd

  17. ‘In Town Without My Car’ day Local involvement Staff and visitors Branded stand Media/ Photographer Freebies/ Debenhams etc Distribution of booklets Interviews/Surveys Fun!!!!!!!!!! Promotion Posters in stores Launch EventEuropean Mobility Week - 2007 Capital Shopping Centres and Vipre UK Ltd

  18. 20 pages Reference booklet Maps Health Environment Cost savings Recruitment packs Staff/ visitors Launch event Travel BookletLocalised • Prize draw/ raffle tickets • Managers/ Customer services desk • Distribution – support and assistance • Useful Websites and Contacts Capital Shopping Centres and Vipre UK Ltd

  19. Post PublicityLocal Media Vipre, The Glades, CSC, LEPT, TfL iMove London, Bromley Bike Company, London Cycle Campaign, Debenhams. Capital Shopping Centres and Vipre UK Ltd

  20. TfL Transport Management Association (TMA) funding route – 3 years Bromley Town Centre Travel and Environmental Partnership - partners £50k match funding for 3 years – not staff time or resources – 50/50 private/public Aims: Set up a partnership of public and private sector which is ultimately self funding and self financing Help achieve Bromley’s target of a 10% reduction in car use in and around the Town Centre Work with developers and all other stakeholders to achieve consensus on the need to develop and implement Travel Demand Management (TDM) measures to reduce pressure on the road network as a result of the planned development (AAP) Contribute to the vibrant and thriving Bromley Town Centre and maintain and enhance its competitive economic and business community and achieve funding Raise Bromley Council’s profile in community leadership TMA/BTCTEPThe Future Capital Shopping Centres and Vipre UK Ltd

  21. Measures2008/09 Capital Shopping Centres and Vipre UK Ltd

  22. Measures2008/09 Capital Shopping Centres and Vipre UK Ltd

  23. Travel Plan document – evidence base Support and commitment from businesses Range of communication tools Lack of structure – not sitting at desks all day Understanding the message and threat – Long term ‘There is a genuine threat to business and it will affect the bottom line if people can’t get to our centre by sustainable means’ Steering group – platform SummaryTips • Marketing and media – instrumental • Travel booklet – awareness • Branding – ownership • Community based – localised • Website – dissemination • Launch event – profile • Pilot studies – models • Awards – recognition • Don’t get hung up on Modal Shift! • Long process – Patience!!!!!! Capital Shopping Centres and Vipre UK Ltd

  24. Thank youAny Questions Welcomed Natalie Owen Principal Consultant Vipre UK Ltd +44 (0) 1483 741 349 +44 (0) 7809 387 659 natalie.owen@vipre.com Steve Beverley Sustainable Travel Manager Capital Shopping Centres +44 (0) 191 493 0236 +44 (0) 7977 994 417 steve-beverley@capshop.co.uk Capital Shopping Centres and Vipre UK Ltd