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Multimedia: Why? • Utilizes digital technology & web potential • Offers new form of storytelling • Interactive: encourages participatory audience • Sparks conversation, exchange of ideas
Multimedia: How does is work? • Combines different forms of content • text • photography • audio: interviews and natural/ambient sound • social media • charts, graphs, animation, interactive graphics • video
Interactive ForumsReaders • Viewers • Listeners • Establish a forum on your news organization's website to run with your story that allows readers to interact with you, or one of your key contacts or talent, in order to generate more news on HIV, make new contacts and keep people interested in the coverage you're providing.
Blogging • Use your media organization's site to establish a blog, or do it on your own using a free blog publisher: • Typepad www.typepad.com • Wordpress www.wordpress.org • Google Blogs www.blogger.com
Social Media Use www.facebook.com or www.twitter.com to supplement or complement your HIV/AIDS reporting. Post stories, video or other multi-media on these social media sites to stimulate further interest and debate, ensure your story travels further than just your newspaper, radio station or TV station, and reach a younger audience.
Photo Slideshows • Create slide shows with photos and other images • Focus on one person’s story • Assemble a ‘montage’ of photos from an event • Write captions that add value, tell viewer more about the subject or the scene. • Use quotes, history, surprising facts
Audio Slideshows • Combine photos, images, text and audio to create audio / visual stories. • Use audio slideshow program – i.e. www.soundslides.com – or video editing platform – i.e. Photoshop. • Quality versus Quantity • Select the BEST photos. Crop, Edit, Light and Color Balance. • Use voice tracks if necessary, ambient sound, actualities that COMPLEMENT (not describe) the photos and images. • Choose the best timing, length of audio slide show. • Publish on website or blog with related content.
Video • Use video editing program such as Final Cut Pro, Adobe Premier, iMovie • Create online documentaries or short videos, interviews, explainers, record events, moments, performances. • Post video on your news organization’s web site or other video sharing sites such as www.youtube.com or www.vimeo.com
Podcasts • Use audio editing software to create audio podcasts with interviews, produced stories, music and found sound. • Aggregate and curate specific content topics or create original material • Publish and create subscription RSS Feed on your news organization’s website, or another self-publishing site. Associate with related content, blog entry, discussion forum. • Audio Editing Software • http://audacity.sourceforge.net/ • Cool Edit or Adobe Audition • Podcast hosts: • www.libsyn.com • http://www.hipcast.com • Podcatchers • http://juicereceiver.sourceforge.net/ • www.itunes.com • FAQ:http://www.npr.org/rss/podcast/podcast_directory.php?type=help