Outline. 1. History of Google 2 Growth of Google 3. Competition 4. Acquistions and partnerships 5. Purpose of Acquistions. "Googol" = Google ?. 1 followed by 100 zeros "Mathematics and the Imagination" company's mission immense amount of information
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its door in Menlo Park
“Google guys “
-----Larry Page, Eric Schmidt, Sergey Blin.
100 million search queries a day Today?
1) AOL on video search
2) AOL's premium-video service within Google Video
Anyone who want to make money on ads on web
Anyone who wants to post ads on the web
AdSensedelivers relevant text and image ads that are precisely targeted to your site and your site content.
No matter what your budget, you can display your ads on Google and our advertising network. Pay only if people click your ads…
do is to identify which clicks are most likely
fraudulent and not charge the account of the
advertiser. But none of the measures is foolproof .
The threat to ads clients still exist.
Required a bank account payable to Google
Can set the amount of the budget
Link relevant keywords to your ads
Pay according to clicks
Give web space to display related ads
Pay according to clicks
Ads on Web page
Give subsidyto make one side come;
Save the transaction cost for web publisher.
Gain more profit from the other side;
Auction: get highest PPC price from Ad Client;
Ad clients take the risk of CLICK FRAUD.
As Eric Schmidt ,the CEO of Google, said :
“AdWords is Google’s flagship advertising product and main source of revenue.”
No threat from Firefox. ( Steve Vamos, Australia’s Microsoft managing director,Nov 11, 2004.)
"I played around with it (Firefox) a bit, but it's just another browser, and IE is better…So much software gets downloaded all the time, but do people actually use it?" (Bill Gates,May 9, 2005)
In August 2006, Microsoft made an offer to Mozilla to help integrate Firefox with the forthcoming Windows Vista, which Mozilla accepted.
I know companies that are deploying Firefox or Thunderbird, but they aren't talking about it as they don't want to see an increase in their [Microsoft] Office license price.”
--By Stephen Shankland, Staff Writer, CNETNews.com
“Thanks to the marketing team at Google for the support.”
(Paul Kim, director of product marketing for Mozilla said in his blog.)