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The Top 12 Product Management Mistakes – And How To Avoid Them

The Top 12 Product Management Mistakes – And How To Avoid Them. Martin Cagan, Silicon Valley Product Group. Product Management Mistakes. Number 1: Confusing Customer Requirements with Product Requirements. Product Management Mistakes. Number 2:

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The Top 12 Product Management Mistakes – And How To Avoid Them

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  1. The Top 12 Product Management Mistakes– And How To Avoid Them Martin Cagan, Silicon Valley Product Group

  2. Product Management Mistakes Number 1: Confusing Customer Requirements with Product Requirements

  3. Product Management Mistakes Number 2: Confusing Innovation with Value

  4. Google

  5. Product Management Mistakes Number 3: Confusing Yourself with Your Customer

  6. Product Manager’s Bookshelf • Alan Cooper • The Inmates Are Running the Asylum

  7. Product Management Mistakes Number 4: Confusing the Customer with the User

  8. Product Management Mistakes Number 5: Confusing Features with Benefits

  9. Product Management Mistakes Number 6: Confusing Building Right Product with Building Product Right

  10. Danger’s Sidekick II

  11. Product Management Mistakes Number 7: Confusing Good Product with Good Business Model

  12. TiVo

  13. Product Management Mistakes Number 8: Confusing Inspiring Features with “Nice-to-Have” Features

  14. Apple’s iPod

  15. BMW Motorcycles

  16. Product Management Mistakes Number 9: Confusing Adding Features with Improving Product

  17. Product Management Mistakes Number 10: Confusing Impressive Specifications with an Impressive Product

  18. Product Management Mistakes Number 11: Confusing Complete Product with a Sellable Product

  19. Product Management Mistakes Number 12: Confusing Product Launch with Success

  20. Looking for More Info? • www.svproduct.com • Blog and Newsletter • Articles and White Papers: • “Behind Every Great Product” • “How To Write a Good PRD” • “Dirty Dozen Product Pitfalls”

  21. Looking for Training? • Product Manager Training • Customized for: • Your Products and Market • Your Product Development Process • Your Organizational Structure • Your Company Culture • E-Mail: • cagan@svproduct.com

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