Beyond e-mail and collaboration: Unified communications as a hosted service Rurik Bradbury, Unison Technologies
Overview • What is unified communications (‘UC’)? • What is Unison? • How is UC better than e-mail and collaboration? • Is it popular? • Why host it? • What is involved in offering it? • To offer UC, what are your options? • Unison vs Microsoft • Unison’s partner program
What on earth is unified communications? • E-mail • Telephony • PBX, voicemail, unified telephone numbers • Instant messaging • Calendaring • Contacts • Free/busy status • Other stuff • Video conferencing? • Screensharing? Get all communications… …in one place
And what is Unison™? /1 • Unison is a server and a client that work together • Unison Server™ runs on Linux • Unison Desktop™ runs on Windows/Linux • Like Exchange + Outlook, but much better…
What is Unison™? /2 With Unison Server, the Unison Desktop client gives users all communication in one desktop app:
How is UC better than e-mail/collaboration? • Makes a company “15% more productive” • No more pointless pinging • No more abuse of communications media (think: mass emails with 20 people CC:ed) • No more juggling multiple apps and comms histories • No more being unable to find important bits of info • No more missing time-sensitive messages “1 hour per user per day” saved Source: Sage Research
Is UC popular? • Not yet common among SMBs • A majority of enterprises testing UC (per Microsoft) • SMBs will want it too – EVERYONE wants it when they see it • Hosted UC growth of 355% from 2007-11 (per Radicati) • But just 45% for e-mail and collaboration • Fast approaching a ‘hockey stick’ upward curve: Today, we are here
So why ‘hosted’ UC? Customer benefits Reliability Fully managed Lower capital investment Core business Flat costs after that And also… telephony is now hostable!
Why host UC? Hoster benefits $10 per barrel seat Not a commodity Very fast-growing but little competition (unlike plain old e-mail and collaboration products) High revenues and margins Charge up to $50 per seat per month – margins up to 50% Very, very sticky A company’s entirecommunications arehosted with you
What is involved in offering hosted UC? Set them up in your own datacenter Buy turnkey VoIP service wholesale from a telco: Then you are ready to sell! and others
To offer UC, what are your options? 4 major options available to hosters today:
Unison vs Microsoft Key points for hosters to compare:
Unison vs Microsoft hosting – bottom line $20 in profit per seat per month (on $40 revenue) MicrosoftExchange + OCS Just $2.25 in profit per seat per month (on $15 revenue)
The Unison Partner Program • Join for free • Offer Unison as a hosted service • Volume discounts Learn more at unison.com/parallels Or e-mail us at firstname.lastname@example.org Thanks for your time!