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SEM1 1.03. CAREERS IN SPORTS AND EVENT MARKETING. Why Learn About Careers in SEM?. If you love watching or playing sports, Going to concerts or fairs, Planning meetings for school clubs You might be interested in pursuing a career in sport or event marketing.

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sem1 1 03
SEM1 1.03


why learn about careers in sem
Why Learn About Careers in SEM?
  • If you love watching or playing sports,
  • Going to concerts or fairs,
  • Planning meetings for school clubs

You might be interested in pursuing a career in

sport or event marketing.

1. Fast-paced, fun, and can be very rewarding

2. Great number of career paths

3. Accessible to people with different talents and


identify types of businesses that offer careers in sports event marketing
Identify Types of Businesses that offer Careers in Sports/Event Marketing
  • Teams (College, Professional, Amateur)
  • Venues (Coordination & Sales)
  • Sports Agencies
  • Parks & Rec Departments
  • Private Businesses
  • Sporting Goods Industry (Retail, Sales, B2B)
  • Technology (Websites, Apps, Research)
  • Media (Radio, TV, Magazines)
  • Event Planning
  • Fitness Industry
  • Agents
  • Marketing (Marketing Research, Sales)
  • Public Relations (Taylor)
  • Charities
  • Convention and Visitors
  • Hospitality Services
  • And many, many more….
careers in sport marketing


Mr. Dawson working at Charlotte Motor Speedway in public relations.

careers in sports marketing
Careers in Sports Marketing

1. Advertising

2. Sales

3. Ticket management

4. Market research and development

5. Promotions

6. Merchandising

7. Public relations

8. Media relations

9. Community relations

director of marketing
Director of Marketing


1. In charge of all marketing efforts

2. Oversees marketing sub-departments

3. Creates marketing budget for the organization

4. Allocates money to all the directors working beneath him/her


Design and create copy and

illustrations for print, broadcast

and social media

Examples include:

A. Designing a billboard ads

B. Creating ads to attract new

YMCA members

advertising sales
Advertising Sales

A. Selling ad space in a team’s game-night


B. Selling verbal ads to be broadcast over

the public-address system at games

C. Selling ad space on the jumbo scoreboard

ticket sales
Ticket sales

A. Corporate sales

  • Selling private suite boxes to businesses

B. Group sales

  • Suite boxes or seats sold to social groups or organizations

C. Season ticket sales

  • Selling season or “full membership” tickets to individuals or companies
  • Side note: This is an easy way to get into sports.
ticket management
Ticket Management

1. Responsible for the entire ticket-office staff

2. Allocates tickets to their proper outlets

3. Keeps detailed ticket sales records

  • -Nick Skrabalak
  • Director of Ticket Sales at Charlotte Motor Speedway
  • Adjunct Professor at Wingate University
market research and development

The systematic gathering, recording, and

analyzing of data about a specific issue, situation

or concern and use that data to create and

implement (to accomplish)plans.

This allows organizations to:

1. Identifies new markets

2. Develop plans to enter new markets


1. Sales promotion

2. Advertising promotion

3. In-game promotions attempts to communicate

with and entertain fans during an event.

a. Mascot races, Kiss Cam,

4. Walk-in promotions

a. When you walk in the venue you receive a free

hat, T-shirt or poster giveaways

public relations

1. Media relations

a. Distributes information to the media

b. Write press releases

c. Develop media guides

d. Organize press conferences

e. Manage press box

public relations cont

2. Community relations

a. Develops relationships with local community

b. Plan sport camps and clinics

c. Plan community nights at games and events

d. Schedule public appearances for athletes and


e. Respond to fan mail

  • 1. Coordinating travel schedules

a. Flights

b. Airport shuttles

  • 2. Reserving hotel rooms
  • 3. Arranging meals
  • 4. Arranging entertainment
  • 5. Welcoming guests as they arrive
  • 6. Passing out important papers and schedules
  • 7. Directing foot traffic
sponsorship management

1. Securing corporate sponsors for events

2. Securing events for corporate sponsors by:

a. Helping them find events to sponsor that reach their target audience

b. Helping them find events to sponsor that are a good fit with their marketing goals

volunteer and vendor coordination
Volunteer and vendor coordination

1. Volunteer coordination

a. Delegate responsibilities

b. Assign workers where needed

2. Vendor coordination

Organizes the following:

a. Food stands

b. Game tents

c. Rides

personal traits needed in sem
Personal Traits needed in SEM
  • Competitiveness
  • Positive attitude
  • Problem Solving
  • Detail Oriented
  • Leadership
  • Creativity
  • Adaptability
  • Negotiation Skills
  • Flexibility
  • Time Management
  • Able to work under pressure
  • Multi-tasking ability
  • Initiative
training for careers in sem
Training for careers in SEM
  • Firm educational background
    • Marketing
    • Sport Management
    • Sport Communication
    • Business
    • Hospitality and Tourism
  • You must volunteer and do internships
  • Network: It’s about who you know and who knows you?
videos in sport management
Videos in Sport Management:

Baylor University: