SEM1 1.07 . PI – Explain the nature of sponsorship in the sports/event industries. Sponsorship is a Partnership. Sponsorship is a partnership with an event, activity, person, or organization. Sponsors give: money, products, equipment, services, or any combination. Sponsors get :
Subway is not an official Olympic sponsor.
Subway uses a variety of Olympic athlete endorsers.
General Motors official sponsors of Detroit Tigers
“Ford” Field visible from Comerica Park Seats
Sponsorships, Endorsements, Naming Rights
Students work in pairs to conduct research and provide their findings in a PPT format. Students should provide examples of each of the following:
Students must show a picture or clip art showing the actual sponsorship.