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Building A Social Media Listening Dashboard. Photo By The|G|tm. 100%. 100%. 95%. 95% of the online conversation about your product takes place outside of your webpage. Photo by thomas_beck. 6 Elements of a Social Media Monitoring Strategy. Detection. Photo By Scotproof.

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slide2
100%

100%

slide3
95%

95% of the online conversation about your product takes place outside of your webpage

Photo by thomas_beck

6 elements of a social media monitoring strategy8
6 Elements of a Social Media Monitoring Strategy
  • Tracking and Archiving

Photo by chromewaves

making information usable
Quantitative

Qualitative(Best Place To Start)

Making Information Usable

Photo by Justin Gaurav Murga

Photo by Yukon White Light

make a list
Make A List
  • Determine what you should be listening for
    • Company
    • Products
    • Executives
    • Campaigns 
    • Technology
    • Events
    • Issues
    • Legislation
    • Experts in the Field
    • Your Competition

Photo by MarcelGermain

old style internet
Old Style Internet

Blogs

Websites

rss reader
RSS Reader
  • Free Readers
    • Omea Reader
    • Google Reader
    • Bloglines
    • IGoogle
    • NetVibes
folder organization
By Word/Phrase Group

Flintstones

Betty

Fred

Barney

Wilma

Jetsons

Jane

George

Elroy

Astro

By Source Type

Microblogs

Social Media Bookmaking

Message Boards

News sites

Blogs

Blog Comments

Media Sharing

Folder Organization
social media websites we re targeting
BackType

Bing

Blog Pulse

Bloglines

BoardTracker

Delicious

Digg

Flickr

FriendFeed

Google Alert

Google Blog Search

IceRocket

Reddit

Social Media Firehose

Social Mention

Stumbleupon

Technorati

Twitter

Yahoo News

YouTube

Social Media Websites We're Targeting
social and new media sources
Blogs

Blog Comments

Microblogs

Message Boards

Media Sharing

News Sites

Social Media Bookmarking

Social and New Media Sources
persistent search
Persistent Search

Photo by SARhounds

your dashboard in 6 steps
Your Dashboard In 6 Steps
  • Subscribe to RSS Feeds From
    • Spy (spy.appspot.com)
    • Keotag.com
    • BoardTracker.com
    • Google Alert
    • Social Mention.com
    • Social Media Firehose (Yahoo Pipes)
steve farnsworth
Steve Farnsworth
  • If we should talk, please contact me:
    • (650) 331-0594
    • Joltsocialmedia@Gmail.com
    • Facebook: facebook.com/stevefarnsworth
    • LinkedIn: linkedin.com/in/stevefarnsworth
    • Twitter: @TheRealPRMan
    • My Blog: stevefarnsworth.wordpress.com
persistent search notes
Persistent Search Notes
  • Spy is at www.spy.appspot.com
  • Keotag is at www.keotag.com
  • Social Media Firehose can be found by going to http://pipes.yahoo.com and searching “Social Media Firehose.” Select the Pipe created by Kingsley
  • Social Mention is at www.socialmention.com