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The Importance of building a correct social media strategy for IT companies

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the importance of building a correct social media strategy for it companies
TheImportance of building a correct social media strategyfor IT companies

Nowadays, many IT companies have realized the importance of using social media to promote their products and services. However, most of these companies do not have a structured plan for making this strategy work properly.

There are IT companies who believe that developing a social media strategy consists only of creating a Twitter and a Facebook account, hoping that costumers will instantly arrive and start following.

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However like any other marketing plan, there is a process that must be followed in order to develop a proper social media strategy. First of all it is important to identify the market that the company wishes to send the final message, in other words, you need to identify which is your target market 
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Some questions you can do to identify your target market are:1. Who are they?2. What solutions are looking for?3. Which websites they visit frequently?4. Which products they have purchased?5. What language do they use?
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Once you have identified your target market it is necessary that all the information you offer in the social networks be focused on those people and their needs. It is important not to jump directly to start trying to sell your services using social media, you need first to try to inform and help people that are possibly going to buy your products.
  • A great way to do this is by creating a company blog and sharing your articles or news related to the technology industry.
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By doing this you build trust and automatically positioned as a credible company in the industry.
  • As you could see, is of great importance to create a proper social media strategy to promote and supply the products of technology companies today. Remember that the most important aspect is to provide solutions and great content that will help your target market; sales and leads will come on their own.
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