Download
1 / 35
360 likes | 621 Views
Social Media marketing building trust & credibility using social media . Most common question about social media marketing (smm): Should my business do it?. Probably. “IN BUSINESS” = selling a product or service.
E N D
Social Media marketingbuilding trust & credibilityusing social media
Most common question aboutsocial media marketing (smm):Should my business do it?
marketing=the process of communicating the value of a product or service for the purpose of selling that product or service.
social media marketing=using social media vehicles to communicate the value of a product or service for the purpose of selling that product or service.
social media affords even the smallest business a low cost, relatively easy-to-use entry point into the world of marketingsmm “pushes” messages out like traditional media does, but adds the elements of “pull” & direct interaction with the consumer
disclaimer: There are businesses where it is not appropriate to connect directly with customers/clients“socially”examples:Lawyersmedical practitionersbusiness coachesps: this doesn’t mean these businesses cannot benefit from social media
SMM capabilities broad in scopebrandingcall to actiondirect sellingpublic relationsword of mouthvisually showcase products
additional smm capabilitiesindustry thought leaderrecruit talentnetwork with colleaguesresearchconnect with partnerscommunity/cause outreach
OK. I want to do smm, but:1. which social media vehicles are best for my business?2. what should i post?3. I don’t have the time!
for most B TO C – start with facebooktwittergoogle+++wordpress blog++(youtube is also massive – but you need video content which can be time prohibitive)
secondary vehicles for b to Cdepends on: what kind of business you are inretail furniture: pinterestrestaurant: foursquaremovie theatres: my space
secondary vehicles for b to Bdepends on: what kind of business you are invideo production: youtube, vimeocorporate incentives: pinterest, youtube
Use Smm - gifts with purchase:smm improves seo(website getting found)forces you to stay fresh on the latest products, information and trends in your own industry.
don’t just promote! Build trust and credibility by providing value to the people who have given you permission to talk to them by friending & following your business.
POST HIGH VALUE SOCIAL MEDIA CONTENT V– valuable & visual. Provide high-value content and add visuals. Free e-books, breaking news in your industry, how-to guides, special offers/discounts.a– articulate. Reposting is fine, but Give your opinion or additional information, perhaps localized, about the topic you are posting about. L– lead. Be a thought leader. Post trends, stats & predictions. People want to buy from companies and people that are up to date and knowledgeable about their products and industry. U– understand. Seek to understand your customers by asking questions (polls & surveys work great) & responding to comments – even if just a thank you. e– ethical. engage, entertain & educate in an ethical manner. Have a social media policy - Visit socialmedia.org for an easy to use toolkit.
where to find content/ideassocial media sitesgoogle searchyour vendors’ sitesinformation & news aggregatorscompetitors websites and pagesmarketshare masters sites ***what got ME?!***
blog post: training wheelshi MY NAME IS AMBER – the social media manager at marketshare masters. I am writing this blog post because, like with many businesses, our owner Loni is finding it difficult to make the time to do it – one of the many reasons business owners end up not utilizing Social Media Marketing.OUR suggestion is: ask for help!The help can be from either inside or outside your organization, and it can take just An hour or two a week to keep up with once you get the hang of it.Maybe the real reason you’re not making the leap into blogging is due to fear. maybe you ask yourself questions like:“What if I say or write something stupid?What if I can’t keep up with it?How do I do it in the first place?”Have no fear!look at it like riding a bike. Get yourself some human ”training wheels” to start. Someone to help show you the ropes. Maybe even make your first few posts for you.Then when you’re ready…take the training wheels off (or maybe just take one off to start!)
smm efficiency ideasget human “training wheels”. Thanks to technology – you can add a smm specialist to your team - virtually - for as little as 30 minutes a week (BBB or freelance site)Use news and information aggregators/feeders (zite), then curate the information for your audience. Re-post and articulate.
smm efficiency ideas Use smm management tools to schedule posts & speak to multiple audiences at once (hootsuite)Break down your blog post into bits and re-post pieces – or create short vlogs (flip camera) use “regular features” on your pages. We generate high volumes of graphic designs, so we do a regular “all-star client” feature using a testimonial and a graphic
final thought #1:remember the goal of marketing & don’t waste your social media activity! Capture leads via opt-in forms and then nurture the dickens out of them. Give customers choices about how they prefer to be communicated with.E-maildirect (snail) mailtexting (SMS)
final thought #2:YOU’RE NOT LATE IN THE smm GAME.facebook launched in 2004 and the SOCIAL MEDIA MARKETING ERA IS ONLY ABOUT 5 YEARS OLD.START NOW AND YOU’LL ACTUALLY BE ABLE TO tell the grandkids you wereA PIONEER IN SOCIAL MEDIA MARKETING.
THANK YOUand good luck with your Social Media Marketing!
