1.01A – What typefaces should be used for various displays????? - PowerPoint PPT Presentation

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1.01A – What typefaces should be used for various displays?????

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1.01A – What typefaces should be used for various displays?????
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1.01A – What typefaces should be used for various displays?????

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  1. 1.01A – What typefaces should be used for various displays?????

  2. For this section, choose among the following typefaces • Serif • Sans serif • Decorative/Ornamental • Script

  3. Use this typeface for announcements (graduation & other formal announcements). Script (Example of Brush Script)

  4. Use this typeface for headlines on flyers or advertisements. Decorative/Ornamental (Example of Chiller)

  5. Use this typeface for webpages and on-screen/digital displays. Sans Serif (Example of Arial)

  6. Use this typeface for body text in business publications and correspondence. Serif (Example of Times New Roman)

  7. Use this typeface for text in a magazine article. Serif (Example of Bodoni)

  8. Symbols and logos are found in this typeface. Decorative/Ornamental Webding (Example of Webding)

  9. Use this typeface for formal invitations and place cards. Script (Example of Lucinda Handwriting)

  10. Use this typeface for captions on pictures. Sans Serif (Example of Verdana)

  11. Use this typeface for poetry. Script (Example of French Script)

  12. This typeface can be hard to read. Decorative/ Ornamental (Example of Engravers MT)

  13. Use this typeface for text in newspapers. Serif (Example of Courier)

  14. Use this typeface for on-line headings and headlines SansSerif (Berlin Sans Gill Sans)

  15. Use this typeface sparingly. Decorative/ Ornamental (Example of Broadway)

  16. Use this typeface for text in books and newsletters. Serif (Example of Goudy)

  17. 1.01A – Basic Typography – Font Face Information

  18. This term describes the basic design of a character. typeface

  19. The specific size (points), weight (blackness or whiteness) and style applied to a typeface together define a: font

  20. When referring to the slant, weight and special effects applied to the text, such as bold or italics, you mean: Font Style

  21. What is a group of similarly formatted characters?(different sizes, weights and variations of a typeface) Font Family

  22. Examples of a font family: Arial Arial Black Arial Narrow Arial Rounded MT Bold

  23. What are the four typeface categories? Serif, sans serif, script/cursive, decorative/ornamental

  24. Which typeface category includes attributes/strokes at the tips of the letter? Serif

  25. What are examples of serif font styles, and which is one is most popular? Bodoni Century Schoolbook Courier New Goudy Times New Roman **#1

  26. What font style is used for business correspondence as well as text for magazine articles, books, newspapers and newsletters? Serif, of course!!

  27. What is are the recommended point sizes for body text? 10-12 points

  28. What typeface has no attributes (strokes, serifs) at the tips of a letter? Sans Serif

  29. Used for web pages, digital display, headings and captions, give examples of popular sans serif fonts: Arial, VerandaTahoma

  30. What typeface appears to have been written by hand or with a calligraphy pen? Script or Cursive

  31. On what documents should script font be used? Invitations, calling cards, poetry, announcements


  33. What typeface should be used to sparingly to “catch the eye” on flyerheadlines and for logo symbols? Ornamental or Decorative

  34. Give examples of ornamental or decorative fonts….. Chiller, Broadway & Webdings (Webdings)

  35. 1.01B – Type Effects

  36. When each character takes up the same amount of space, the font is said to be: Monospaced

  37. A popular type of monospaced font is __________, and it is often used in biology and computer programming publications. Courier

  38. When the space each character takes up is adjusted to the width of that character, the spacing is: proportional

  39. Are Times New Roman and Arial considered proportional? Yes, indeed.

  40. Which font is easier to read in publications and takes up less space? (monospaced or proportional) proportional

  41. Which font makes similar characters look more different and makes it easier to see thin punctuation marks? (monospaced or proportional) monospaced

  42. Also referred to expanded or condensed, the vertical spacing between lines of text is called this. leading

  43. A possible use for leading Make a block of text fit in a space that is larger or smaller than a text block.

  44. What feature would you use to add or subtract space betweenpairsofletters (horizontal space)? kerning

  45. This is used to adjust space for groupsofletters AND entireblocksof text to make the text more open and airy. Tracking

  46. What features would you use to slightly increase or decrease the length of a column of text so it is even with an adjacent column? Leading and/or tracking

  47. 1.02A – Principles of Design Away We Go!!!

  48. Negative or blank space of any color to give a design room to breathe; draws attention to publication. White space

  49. Use of big & small elements, black & white text, squares and circles to emphasize important information. Contrast

  50. Elements of a design are centered or evenly divided both vertically and horizontally. Symmetrical balance