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Generating Media Buzz: Strategies and Tools for Conveying Your Message

Generating Media Buzz: Strategies and Tools for Conveying Your Message. James Perry GNO Fair Housing Action Center (504)596-2100 www.gnofairhousing.org Jperry@gnofairhousing.org. 4 Crucial Points. Advocacy as the Guide Use Technology Help the Media to be Lazy Make it Sexy.

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Generating Media Buzz: Strategies and Tools for Conveying Your Message

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  1. Generating Media Buzz: Strategies and Tools for Conveying Your Message • James Perry • GNO Fair Housing Action Center • (504)596-2100 • www.gnofairhousing.org • Jperry@gnofairhousing.org

  2. 4 Crucial Points • Advocacy as the Guide • Use Technology • Help the Media to be Lazy • Make it Sexy

  3. ADVOCACY:Too often fair housing groups inadvertently limit their advocacy

  4. - The Fair Housing Act- HUD- People who are numb to fair housing/civil rights- Advocates who lack global perspective THE LIMITING FACTORS

  5. THINK ABOUT:The Havens caseThe first time a group did an auditThe first time a group did TV or Radio Ad There was no “how to,” people simply tried what made since from an advocacy perspective

  6. Sometimes you have to close the law books and forget about how “they” did it.

  7. TECHNOLOGY/HELP THE MEDIA TO BE LAZY:Media outlets always have and use the newest and best technology, sometimes they ignore stories that require them to work

  8. THE SEXY MESSAGE: How old is fair housing? Can you be old and sexy? You have to reinvent fair housing and make it the new big hot issue over and over and over and over and over and over again……

  9. NOT RACIST BUT WHITE ONLY

  10. Greater New Orleans • Fair Housing Center • office: (504)596-2100 • toll-free: (877)445-2100 • fax: (504)596-2004 • email: jperry@gnofairhousing.org • website: www.gnofairhousing.org

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