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Lights, Camera, Video!

Discover how video can enhance communication, reach new audiences, and boost staff development. Learn about acquiring video, types of stations, production equipment, funding options, and more.

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Lights, Camera, Video!

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  1. Lights, Camera, Video! By Richard Naylor 2007 NYLA Conference

  2. Why USE Video? • It is a powerful & popular medium • Some things are better communicated that way • You reach new audiences • It is a great networking tool • A super staff development tool

  3. Getting Video Seen • Use a Television Station • Run a station • Send a station video • Other • Streaming Video on Web Site • Check out on DVD or VHS

  4. Kinds of Stations: PEG • Public Access: for use by general public • administered by cable operator or a party designated by franchising authority. • Educational: used by educational institutions for educational programming. • Time typically allocated by the franchising authority or cable operator among schools, colleges and universities. • Governmental: programming by organs of local government. • Franchising authority directly controls these channels.

  5. Getting a Station • Work with a Municipality • P: Talk to or Lobby • Google: getting peg station • E: Talk to, work with another educational institution • G: Talk to as an ally • A community has a right to one • The rules come from the municipality or controlling organization. • www.publicaccesstv.net

  6. Acquiring Video • Make it yourself • Have someone else do it • Work with local cable

  7. Library System Works With Cable • Free if they have a program • TW had done promos for museums for $0. • For Money if they don’t • TW partnership based on Riverway (Media sponsor) & a kids cooking show • ... But needed to have some money • $6,000 for seven libraries. • $2,500 per additional library

  8. Types of Programs • PSA’s • Talk Shows • Book Talks • Video-i-Zations • Theatre and art shows • Community events • Children’s Programs

  9. Types of “Taping” • Multi-camera production • Need more equipment • Film-style video • Takes longer to script and edit • Can be done on a shoestring

  10. What You Need • Studio or Multi-use Room • Room, Furniture, Decor • Lighting • Cameras: Wheeled and Portable • Switcher • Sound: lapel, hanging, corded

  11. What System Costs • To cablecast • $75,000 to $100,000 • Production Only • Small three camera system • $25,000 - $30,000

  12. Financing • Cable company funds Based on franchising authority’s agreement with the Cable Company • Fundraising • Library Budget

  13. Program Development • The Proposal • Target Audience • Objectives of Video • Decide Type of Video • The Script (or questions/topics)

  14. Channel 17 Colonie • 17 Web Home Page • Schedule • Program Description

  15. Channel 17 Colonie Regular Shows • Colonie Close-Up w/ Frank Mauriello • Getting to Know You w/ Robert Jaquay • The Money Factor w/ Richard Naylor • Focus on Health w/Peggy Mello • Parenting in the 21st C w/ Zina Shevchic • Benchmark w/ Judge Peter Crummey • Forum on Safety w/ Pete Latanzio • Noon Book Review w/Joe Nash • Meet the Author w/ Joe Nash • Veteran’s Project • Theater w/ Bill Leone (In Production)

  16. Ideas for Other Uses • Emergency Education System • Each class once per week • Starting test w one teacher

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